Posts tagged: Forrester
customer-engagement-survey

Customer Engagement: Take Rosetta’s Business Assessment Survey

Customer Engagement today is not just a buzz phrase – it’s a business imperative. Customers now define not only who they will engage with, but how Customer Engagement today is not just a buzz phrase – it’s a business imperative. Customers now define not only who they will engage with, but how and when it is most opportune for them. To build the most profitable long-term relationships, companies must be equipped to measure every interaction in real time and translate the resulting online and offline “big data” into more accurate insig ... Read More

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10-ways-customer-engagement

10 Ways to Drive Deeper Customer Engagement

Rosetta hosted both a webinar and a live event last Thursday, featuring speakers from Forrester Research, Hewlett Packard, Skype and Rosetta who focus Rosetta hosted both a webinar and a live event last Thursday, featuring speakers from Forrester Research, Hewlett Packard, Skype and Rosetta who focused on ways to drive greater customer engagement. We are seeing tons of interest in this topic as brands realize the necessity of creating customer experiences that can captivate their customers, who are increasingly in control of the channels they wa ... Read More

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webinar-customer-obsessed-businesses

Rosetta Webinar: Why Customer-Obsessed Businesses Drive Greater Engage...

Yesterday I overheard a colleague on the phone with an office supplies retailer. She had ordered and paid for some adhesive nametags online, which she Yesterday I overheard a colleague on the phone with an office supplies retailer. She had ordered and paid for some adhesive nametags online, which she wanted to pick up in a local store. Within a few minutes of receiving an email confirmation for her order, she was called by a local store associate who informed her he had cancelled her order because the nametags were not in stock. I could hear th ... Read More

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social-business-innovation

Why Becoming A Social Business Encourages Innovation

At our recent Marketing Innovation Forum, Forrester’s Peter Burris illustrated the changing tech buyer’s journey and what that means for marketers At our recent Marketing Innovation Forum, Forrester’s Peter Burris illustrated the changing tech buyer’s journey and what that means for marketers. Following his presentation, I sat on a panel where I emphasized the importance of fostering social media as a collaboration platform in B2B businesses, based on a new McKinsey study: Companies will go on developing ways to reach consumers throug ... Read More

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omni-channel-agile

Omni-Channel vs. Agile Commerce

Recently, the term “agile commerce” has been brought to the fore, largely due to a series of observations and reports issued by well-respected ana Recently, the term “agile commerce” has been brought to the fore, largely due to a series of observations and reports issued by well-respected analysts at Forrester Research. Certainly, in these days of constant and accelerating change, any reminder of the importance of agility is very much welcomed. Forrester’s independent analysis and, of course, its recognition of Rosetta in many of its r ... Read More

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customer-oriented-business

How to Build a Customer-Oriented Business

The catalyst behind many of today’s biggest marketing buzz phrases, from “customer journey” and “omni-channel marketing,” to “big data” The catalyst behind many of today’s biggest marketing buzz phrases, from “customer journey” and “omni-channel marketing,” to “big data” and “CMO/CIO integration,” is a resurgent focus on the customer and the footprint (data) that they leave in every interaction they have with a brand. It’s changing the way we think about our customers, killing the concept of a standard marketin ... Read More

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mi-buyers-journey

Marketing Innovation Event: How the Changing Technology Buyer’s Jour...

Our Rosetta San Jose team is settling in to our new office in the heart of Silicon Valley and is excited to announce a new Marketing Innovation Speake Our Rosetta San Jose team is settling in to our new office in the heart of Silicon Valley and is excited to announce a new Marketing Innovation Speaker Series kicking off November 1. In the coming months, we hope you’ll join us along with our industry experts, who will share unique observations and best practices on topics affecting technology and B2B marketers in the Silicon Valley. This series ... Read More

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Rosetta Events: October 2012 Preview

Rosetta Events: October 2012 Preview

We’re kicking off the fourth quarter with some exciting partner events in San Francisco and Las Vegas. Additionally we’re heading to the Windy Cit We’re kicking off the fourth quarter with some exciting partner events in San Francisco and Las Vegas. Additionally we’re heading to the Windy City to join Forrester for their eBusiness & Channel Strategy Forum at the end of the month. Check out our October and events and be sure to let us know if you’ll be at one of these events and would like to connect! Liferay Symposium | San Franci ... Read More

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building-momentum

Building Momentum Around Your Customer Experience Initiatives

“We need to create a seamless experience across all channels.” I can’t tell you how many times I heard statements like this at the recent Cu “We need to create a seamless experience across all channels.” I can’t tell you how many times I heard statements like this at the recent Customer Experience Forum hosted by Forrester Research in New York. The same goes for the Forum in 2011 and 2010. Fortunately, this year, the conversation has evolved significantly, and brands are starting to take action. For example, we heard from ... Read More

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events-june-2012

Rosetta Events: June 2012 Preview

June is no exception to the busy schedule we’ve seen so far this year for events. Here’s a preview to where our team will be this month and we hop June is no exception to the busy schedule we’ve seen so far this year for events. Here’s a preview to where our team will be this month and we hope to see you there! E3 | Los Angeles, CA | June 5 – 7, 2012 The gaming industry continues to see exponential growth as product manufactures and content creators continue to innovate within the digital and entertainment realms – and beyond. ... Read More

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keeping-ahead-pace

Keeping Ahead of Pace With Commerce

Forrester Research released their latest Wave report entitled “The Forrester Wave: Global Commerce Service Providers, Q1 2012.” Rosetta was one o Forrester Research released their latest Wave report entitled “The Forrester Wave: Global Commerce Service Providers, Q1 2012.” Rosetta was one of the top 12 agencies, consultancies and systems integrators to be included (from over 40 initial vendors invited to participate) and we received a “Strong Performer” ranking. The report evaluates each vendor’s capabilities in enabling Forrest ... Read More

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