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141210_TL_holidayspend

Embracing the Consumer’s Inner Grinch: How Retailers Can Increase Ho...

CustomerThink recently featured this article by Rosetta Consulting’s Managing Partner Nick Hahn and Consulting Director Kimika Sergeant. The origina CustomerThink recently featured this article by Rosetta Consulting’s Managing Partner Nick Hahn and Consulting Director Kimika Sergeant. The original piece can be found here. ‘Tis the season of giving, but retailers’ bottom lines will depend on how many gifts consumers snag for themselves as they shop for others. While forecasts predict that consumers will spend more overall this holiday ... Read More

AnalyticsMaturity

What is Your Attribution Analytics Maturity Level?

Attribution analysis has become the industry standard for evaluating multichannel marketing performance. However, some organizations have adapted more Attribution analysis has become the industry standard for evaluating multichannel marketing performance. However, some organizations have adapted more quickly than others over the last few years. While many marketers have struggled to evaluate customer behavior across time and channels, others have begun to invest in the resources necessary to measure and optimize their marketing mix with a holist ... Read More

141024_Bidding4TopSpot

Think You’ll Lose Money by Bidding for the Top Spot? You May Be Surp...

Marin Software’s Marketing Insights blog recently featured this article by Dane Manning, Paid Media Manager at Rosetta. The original piece can be fo Marin Software’s Marketing Insights blog recently featured this article by Dane Manning, Paid Media Manager at Rosetta. The original piece can be found here. You put a lot of time and effort into your Paid Search advertising. You leverage Marin’s bidding algorithm to efficiently and effectively automate your bidding process based on individual ROI/CPA goals. Your competition probably fol ... Read More

Currents_Personalization

Getting Personal With Your Emails

Ever been disappointed with the lack of email responses for your marketing campaign? If you’re not currently personalizing your emails, now is the t Ever been disappointed with the lack of email responses for your marketing campaign? If you’re not currently personalizing your emails, now is the time to start. In return for being treated as individuals, your customers are much more likely to open your emails and click on your calls to action. Here are my top tips, from a content strategy perspective, for getting more personal with your email ... Read More

141024_TL_YouGetWhatYouPayFor

You Get What You Pay For – With Social, That’s Engagement

MediaPost recently published this article by Ellen Curtis, Director of Paid, Owned and Earned Media at Rosetta. The original piece can be found here. MediaPost recently published this article by Ellen Curtis, Director of Paid, Owned and Earned Media at Rosetta. The original piece can be found here. It’s not new news that reach on social platforms isn’t what it used to be. Last spring, brands reported a major decline in the number of posts that actually reached their fans and followers, particularly on Facebook. And they were right. Faceb ... Read More

Currents_EyeTracking

Your Eyes Don’t Lie – 3 Tips to Create Engaging Facebook Ads Based...

By Jason Tabeling, Rachel Thayer, and the Rosetta User Research Team   The average user will say they don’t pay attention to paid branded c By Jason Tabeling, Rachel Thayer, and the Rosetta User Research Team   The average user will say they don’t pay attention to paid branded content on social media platforms – but are they being truthful? While this may be what the brain remembers, it isn’t necessarily what’s actually going on. As Facebook continues to drive down organic reach to increase bottom-line results, pai ... Read More

141024_TL_4TipsShopping

4 Tips for Turning Online Shopping Into a Real Experience

CMO.com recently published this article by Kavita Basdeo, Director, Solution Architecture at Rosetta. The original piece can be found here. Most e- CMO.com recently published this article by Kavita Basdeo, Director, Solution Architecture at Rosetta. The original piece can be found here. Most e-commerce customers are accustomed to the traditional online shopping experience, during which they browse for products, view them, add them to their carts, and check out. Amazon is the perfect example of this “direct-path-to-purchase” flow. Bu ... Read More

Currents_Bitcoins (1)

Is Bitcoin Right for You?

Assessing the benefits and risks of accepting Bitcoin as currency Over the last few months, at presentations on the future of retail experiences, at Assessing the benefits and risks of accepting Bitcoin as currency Over the last few months, at presentations on the future of retail experiences, at least a dozen audience members have asked Rosetta experts, “what’s the deal with Bitcoin?” Retailers want to know whether they should accept it and, if so, how it will affect their commerce performance. Every day brings a new announcement that ... Read More

141024_TL_4Reasons

4 Reasons Why Attribution Is So Hard

Search Engine Watch recently published this article by Jason Tabeling, Partner, Paid, Owned and Earned Media at Rosetta. The original piece can be fou Search Engine Watch recently published this article by Jason Tabeling, Partner, Paid, Owned and Earned Media at Rosetta. The original piece can be found here. One of the biggest challenges search marketers face today is their ability to fully understand the value of their keywords. We struggle with questions like: What is the value of non-branded terms? How does my online spend impact off ... Read More

Currents_SocialStorytelling

Facebook: Tell a Story in Sticky Posts

The following piece is by Melissa Pardo, Kara Clark and Ellen Curtis of Rosetta’s Paid, Owned and Earned Media discipline. YOU’VE GOT 8 SECONDS The following piece is by Melissa Pardo, Kara Clark and Ellen Curtis of Rosetta’s Paid, Owned and Earned Media discipline. YOU’VE GOT 8 SECONDS The human brain is flooded with hundreds of messages, images and ads each day. It’s so commonplace now, that we hardly even notice it. With ease of global communication right at our fingertips (mobile), at the sound of our voice (Bluetooth) or in t ... Read More

141024_TL_ChristmasEcommerce

Christmas E-commerce: Start With the Customer

TheGuardian.com recently published Christmas e-commerce tips from several industry experts, including Seb Dreyfus, Managing Director of Rosetta Europe TheGuardian.com recently published Christmas e-commerce tips from several industry experts, including Seb Dreyfus, Managing Director of Rosetta Europe. The original piece can be found here. Christmas is a unique time of year: people are buying many different products in a condensed period of time and through multiple channels. The festive season can attribute 20%-40% of a retailer’s annual re ... Read More

Currents_HolidaySEOEssentials

Holiday SEO Essentials for Online & Local Retailers

The peak holiday shopping season is right around the corner. A recent Think with Google article titled "New Research Shows How Digital Connects Shopp The peak holiday shopping season is right around the corner. A recent Think with Google article titled "New Research Shows How Digital Connects Shoppers to Local Stores" debunks three common myths associated with the impact of digital on in-store shopping.  Contrary to these myths, research shows that: Search results are a powerful way to drive consumers to stores Retailers can grab consum ... Read More