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nexus-os

Nexus OS: Deeper Insights for a More Personalized Journey

At Rosetta, we firmly believe that true customer engagement is a one-on-one relationship that comes from knowing exactly what each customer wants and At Rosetta, we firmly believe that true customer engagement is a one-on-one relationship that comes from knowing exactly what each customer wants and delivering contextually relevant experiences that address those desires. To that end, Rosetta recently launched an IBM-powered version of its NEXUS Operating System (OS), which will enable organizations to deliver more engaging, personalized brand ex ... Read More

Rosetta Team Member Life and Culture

A Day in the Life of 8 Rosetta Team Members

Over the past two months, we invited eight Rosetta team members take over our Instagram feed and show us a day in their lives. We learned that no matt Over the past two months, we invited eight Rosetta team members take over our Instagram feed and show us a day in their lives. We learned that no matter where you’re based, Rosetta always has a little workplace wackiness. Check out our team below, and apply now for open positions across the U.S. to join in the fun! Jeff Johnston, Producer, Video & Motion Group Rosetta | San Luis Obispo ... Read More

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How to Make the Move from Loyal Customers to Engaged Customers

12ahead recently featured this article by Seb Dreyfus, Managing Director of Rosetta Europe, with specific tips for turning loyalty into engagement. Th 12ahead recently featured this article by Seb Dreyfus, Managing Director of Rosetta Europe, with specific tips for turning loyalty into engagement. The original piece can be found here. What should businesses strive for? Loyalty? Customer satisfaction? Brand advocacy? In a world fragmented by media and complex buying cycles, none of these adequately capture the right marketing objectives. Why? ... Read More

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Customer Expectations in 2015: Delivering on Expectations

As part of an ongoing series, Rosetta asked its top thought leaders about what customers expect from brands in 2015 and how those expectations have ch As part of an ongoing series, Rosetta asked its top thought leaders about what customers expect from brands in 2015 and how those expectations have changed. In this third installment, our executives discuss the extent to which marketers are actually meeting those expectations. Tammy Soares, Executive Vice President, Rosetta West As brands look to orient their efforts in a very customer-centric w ... Read More

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Customer Expectations in 2015: Use Context

As part of an ongoing series, Rosetta asked its top thought leaders about what customers expect from brands in 2015 and how those expectations have ch As part of an ongoing series, Rosetta asked its top thought leaders about what customers expect from brands in 2015 and how those expectations have changed. In this second installment, our executives discuss the need to provide a customized experience based on deep knowledge of the customer and the context in which they are connecting with you. Joe Lozito, Chief Technology Officer Customers expe ... Read More

Customer Expectations in Technology

Customer Expectations in 2015: Tech Matters

As part of an ongoing series, Rosetta asked its top thought leaders about what customers expect from brands in 2015 and how those expectations have ch As part of an ongoing series, Rosetta asked its top thought leaders about what customers expect from brands in 2015 and how those expectations have changed. In this first installment, our executives discuss the need for seamless integration across all channels—physical and digital. Eric Healy, Chief Executive Officer We’ve always known that consumers are in control. Today, consumer expectat ... Read More

currents-ice

Q&A: A First Look at the Rosetta In-Store Customer Engagement Solution

At next week’s Demandware XChange event in Las Vegas, the Rosetta team is unveiling the latest iteration of Rosetta ICE, our In-Store Customer Engag At next week’s Demandware XChange event in Las Vegas, the Rosetta team is unveiling the latest iteration of Rosetta ICE, our In-Store Customer Engagement solution. This new, tablet-based engagement platform creates some really interesting opportunities for store associates to better engage with customers in the retail store environment. Rosetta ICE adds a significant new technology accelerator t ... Read More

currents-commercecontent

Using Intelligence to Balance Content and Commerce

Online is where it’s at. eCommerce revenue grew four times faster than physical store revenue in 2014 (based on research by Internet Retailer), and Online is where it’s at. eCommerce revenue grew four times faster than physical store revenue in 2014 (based on research by Internet Retailer), and in response, marketers are moving more of their budgets to digital. The same study predicts that US marketers alone will spend $67.3 billion on digital marketing this year. But digital marketing isn’t just growing – it’s changing. The rise o ... Read More

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Why Engaged Customers are Your Best Customers: Facts & Figures on...

12ahead recently featured this article by Rosetta Consulting’s Nick Hahn, Chetna Bansal and Kara Schnoes, discussing the “Customer Engagement from 12ahead recently featured this article by Rosetta Consulting’s Nick Hahn, Chetna Bansal and Kara Schnoes, discussing the “Customer Engagement from the Consumer’s Perspective” white paper. The original piece can be found here. Engaged consumers are the ideal customers. They aren’t simply “Satisfied” with your product or service. They aren’t just “Loyal” repeat buyers. And the ... Read More

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Got Data? Using an Engine to Drive Engagement

According to a recent study by Forbes, 87% of marketers consider data to be the most underutilized asset in marketing organizations. The strongest mar According to a recent study by Forbes, 87% of marketers consider data to be the most underutilized asset in marketing organizations. The strongest marketers know that making the most of their data is the key to acquisition, retention and, above all, engagement. This is more than demographic and transaction information—you need to examine how customers respond to each and every experience and tou ... Read More

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A Tribute to the Legendary B2B Marketer John Lennon

Marketing Tech News recently featured this piece by Rosetta Europe’s Steve Gatto. The original article can be found here. Time to pay homage to o Marketing Tech News recently featured this piece by Rosetta Europe’s Steve Gatto. The original article can be found here. Time to pay homage to one of the unsung B2B marketers of the ages: John Lennon. Yes, outside of his music hobby, he was quite the digital marketer. He was just before his time, that’s all. In fact, I’d like to think the iconic classic “Revolution” was the anthem f ... Read More

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How Video Is Changing Social Media Marketing

The first video I watched on YouTube was completely forgettable, but the experience was anything but. It quickly became a requirement in my circles to The first video I watched on YouTube was completely forgettable, but the experience was anything but. It quickly became a requirement in my circles to know all the trending YouTube videos. YouTube quickly evolved to become the most widely used social video platform, and has held this spot unchallenged. Until now. As YouTube approaches its tenth anniversary, it’s losing ground to social compet ... Read More