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Currents_Bitcoins (1)

Is Bitcoin Right for You?

Assessing the benefits and risks of accepting Bitcoin as currency Over the last few months, at presentations on the future of retail experiences, at Assessing the benefits and risks of accepting Bitcoin as currency Over the last few months, at presentations on the future of retail experiences, at least a dozen audience members have asked Rosetta experts, “what’s the deal with Bitcoin?” Retailers want to know whether they should accept it and, if so, how it will affect their commerce performance. Every day brings a new announcement that ... Read More

141024_TL_4Reasons

4 Reasons Why Attribution Is So Hard

Search Engine Watch recently published this article by Jason Tabeling, Partner, Paid, Owned and Earned Media at Rosetta. The original piece can be fou Search Engine Watch recently published this article by Jason Tabeling, Partner, Paid, Owned and Earned Media at Rosetta. The original piece can be found here. One of the biggest challenges search marketers face today is their ability to fully understand the value of their keywords. We struggle with questions like: What is the value of non-branded terms? How does my online spend impact off ... Read More

Currents_SocialStorytelling

Facebook: Tell a Story in Sticky Posts

The following piece is by Melissa Pardo, Kara Clark and Ellen Curtis of Rosetta’s Paid, Owned and Earned Media discipline. YOU’VE GOT 8 SECONDS The following piece is by Melissa Pardo, Kara Clark and Ellen Curtis of Rosetta’s Paid, Owned and Earned Media discipline. YOU’VE GOT 8 SECONDS The human brain is flooded with hundreds of messages, images and ads each day. It’s so commonplace now, that we hardly even notice it. With ease of global communication right at our fingertips (mobile), at the sound of our voice (Bluetooth) or in t ... Read More

141024_TL_ChristmasEcommerce

Christmas E-commerce: Start With the Customer

TheGuardian.com recently published Christmas e-commerce tips from several industry experts, including Seb Dreyfus, Managing Director of Rosetta Europe TheGuardian.com recently published Christmas e-commerce tips from several industry experts, including Seb Dreyfus, Managing Director of Rosetta Europe. The original piece can be found here. Christmas is a unique time of year: people are buying many different products in a condensed period of time and through multiple channels. The festive season can attribute 20%-40% of a retailer’s annual re ... Read More

Currents_HolidaySEOEssentials

Holiday SEO Essentials for Online & Local Retailers

The peak holiday shopping season is right around the corner. A recent Think with Google article titled "New Research Shows How Digital Connects Shopp The peak holiday shopping season is right around the corner. A recent Think with Google article titled "New Research Shows How Digital Connects Shoppers to Local Stores" debunks three common myths associated with the impact of digital on in-store shopping.  Contrary to these myths, research shows that: Search results are a powerful way to drive consumers to stores Retailers can grab consum ... Read More

141024_TL_RCMaturityModel_HJ-v1

Moving Your Company Toward Customer Engagement

By Piers Platt, Chetna Bansal and Jay Lichtenstein of Rosetta Consulting CustomerThink recently published this article on customer engagement by Rose By Piers Platt, Chetna Bansal and Jay Lichtenstein of Rosetta Consulting CustomerThink recently published this article on customer engagement by Rosetta Consulting’s Piers Platt, Chetna Bansal, and Jay Lichtenstein. The original piece can be found here.  There is an apparent disconnect between what marketers believe – that customer engagement is important for their business and their cust ... Read More

currents-freeshipping-web

USE CODE: freeshiphowto – Free shipping should not be aggravating

Nothing is more annoying than going through checkout on a site only to discover that free shipping is only available through a promo code or based on Nothing is more annoying than going through checkout on a site only to discover that free shipping is only available through a promo code or based on a minimum you didn’t meet. You ask yourself, “Why didn’t I see that when I came to the site? How did I miss this? Why wasn’t this made clear to me during checkout?” Good design and clear communication could have prevented your frustration, ... Read More

141020_ThoughtLeadership

Customer Engagement Isn’t Just About Physicians: How You Engage Your...

The following article by Rosetta’s Karl Tiedemann was published recently on PharmExec.com: Managing the pharma sales force has always been challe The following article by Rosetta’s Karl Tiedemann was published recently on PharmExec.com: Managing the pharma sales force has always been challenging. Reps are spread out geographically, often far from corporate offices, preventing them from taking part in the on-site activities and face-to-face interactions that typically foster a connection to the company. In order to help the sales force ... Read More

Retailers Graphic

Paul Elliott Reveals the Future of Retail at UK Event

As retailing technology becomes more sophisticated, it is increasingly difficult for marketers to know how to invest their time and resources for the As retailing technology becomes more sophisticated, it is increasingly difficult for marketers to know how to invest their time and resources for the greatest return. At a recent event in London, Rosetta’s Paul Elliott explained that many marketers are making two interrelated and extremely costly missteps – failing to effectively prioritize investments and to understand the needs, attitudes, a ... Read More

currents-futurehealthy

Clare McDonald Shares Her Vision of a Healthy, Personalized Future Wit...

Effective marketers are focused on ever-increasing personalization, but movies and science fiction often portray the trend in a sinister light. In her Effective marketers are focused on ever-increasing personalization, but movies and science fiction often portray the trend in a sinister light. In her recent article in 12ahead, As Science Democratises, the Unthinkable Is Now Tangible – the Future Is Healthy, Rosetta Europe’s Clare McDonald challenges that dystopian view with an optimistic picture of how advances in technology could make shari ... Read More

currents_CMWorld[1]

Top 10 Content Marketing Buzzwords the Pros Are Using

This year’s Content Marketing World conference offered more than pep talks from industry leaders, story swapping with fellow practitioners and the r This year’s Content Marketing World conference offered more than pep talks from industry leaders, story swapping with fellow practitioners and the requisite tote bag. It also served as a window into current trends and, especially, the jargon content marketers are using. Here are the top 10 terms used at this year’s conference. As you will see, some are not so new—just back in fashion. ... Read More

currents_overunderaround_2

Over, Under, Around or Through: A User Testing Recruiting Story

So you want to user test something, but you don’t know how to find the right user. Don’t panic. There are simple ways to reach any audience―you So you want to user test something, but you don’t know how to find the right user. Don’t panic. There are simple ways to reach any audience―you can always go over, under, around or through to find them. Even if your target audience is a hard to reach group such as C-level, B2B executives, you can get the information you need with the right approach. Over As in don’t “over” think it. ... Read More