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currents-fda

Risk & Benefit Compliance in a 140-Character World

After issuing guidance on several aspects of social media in the past weeks and months, the FDA recently made two additional announcements that will i After issuing guidance on several aspects of social media in the past weeks and months, the FDA recently made two additional announcements that will impact the way brands go to market digitally. The first covers risk disclosures on character-restricted sites such as Google and Twitter. The second relates to corrections on third-party informational sites. Although all of the FDA’s social media gu ... Read More

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QuantifiedSelf Rosetta Fitbit Data

Exploring Data Visualization with Fitbit

Humanizing Your Personal Data Let’s take a quick look at technologies that an increasing number of people use daily—a cell phone, maybe a fitness Humanizing Your Personal Data Let’s take a quick look at technologies that an increasing number of people use daily—a cell phone, maybe a fitness monitor, perhaps a car that is close to self-driving, a learning thermostat and much more. We live in a time where we are producing oodles of data about our surroundings, our relationships and ourselves. In most cases, we can't opt-out, ignore, or e ... Read More

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UX Storytelling Rosetta Currents

How to Use Data-Driven Storytelling to Create Engagement

With the rise of big data, a new form of storytelling has emerged, which requires user experiences targeted to individuals with more contextual narrat With the rise of big data, a new form of storytelling has emerged, which requires user experiences targeted to individuals with more contextual narratives. As a result, the stakes are higher as users expect brands to meet them on their own terms. To really delve into the intricacies of each user’s journey, you need to combine data and human insights with the expertise of Content Strategy (CoS) ... Read More

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TLImage_CanadaAntiSpam

Canada’s Anti-Spam Legislation: What Marketers Need to Know

For the purpose of this POV we will focus on email only and it should be made known that this POV is not intended to be legal counsel. Canada’s Ant For the purpose of this POV we will focus on email only and it should be made known that this POV is not intended to be legal counsel. Canada’s Anti-Spam Law (CASL) is a strict law that applies to any message that originates in or goes to a recipient in Canada and encompasses electronic commercial messages (ie, email, SMS, IM, direct social media, and future innovations).   Summary of Highlig ... Read More

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Google Panda 4.0 update Rosetta


Google Panda 4.0 Algorithm Update: What You Need to Know

Executive Summary  Matt Cutts, head of Google’s Webspam team, announced via Twitter on May 20 that Google had begun rolling out an algorithm upda Executive Summary  Matt Cutts, head of Google’s Webspam team, announced via Twitter on May 20 that Google had begun rolling out an algorithm update named Panda 4.0, the first major update to the content-focused algorithm since late 2011.  As was the case with this most recent update, past Panda algorithm updates have been an effort to target websites with low-quality content: Panda, i ... Read More

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10 tips to navigate complex Wikipedia rules to yield a better brand reputation

10 Tips to Navigate Complex Wikipedia Rules to Yield a Better Brand Re...

On June 10th, several large public relations agencies pledged to uphold the Wikipedia community ethics and processes for contributing and editing cont On June 10th, several large public relations agencies pledged to uphold the Wikipedia community ethics and processes for contributing and editing content on their clients’ behalf.  Why is this significant?  First, Wikipedia URLs tend to show up pretty high in search results.  Second, the process for updating and adding new content to a company’s Wikipedia articles can be complex due to ... Read More

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140609_Rosetta_Currents_HJ_v3

Rosetta Tech Talks: iBeacon™ and the Future of Retail Application De...

Rosetta Tech Talks: iBeacon™ and the Future of Retail Application Design In today’s empowered age, when consumers are better connected than ever Rosetta Tech Talks: iBeacon™ and the Future of Retail Application Design In today’s empowered age, when consumers are better connected than ever before, a new wave of technology is changing the marketing landscape. The introduction of iBeacon is making possible a vision that other technologies, such as RFID, have failed to deliver, including indoor navigation support, proximity marketing and ... Read More

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Currents_Sirius_Decisions_B2B_v2

How Customer-Led are B2B Businesses? Findings from the 2014 SiriusDeci...

We spent last week with leading B2B marketers in Orlando. A few highlights included: A keynote stage and event kick-off video that rivaled what yo We spent last week with leading B2B marketers in Orlando. A few highlights included: A keynote stage and event kick-off video that rivaled what you might see at CES in Vegas, a big feat for a bunch of B2B marketers! The launch of several new B2B marketing frameworks by SiriusDecisions analysts.  You can read highlights of these sessions on the SiriusDecisions blog. A great presentation fr ... Read More

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Currents_Twitter_Redesign_Rosetta

Twitter Redesign, and its Impact on Social Marketing

As Twitter continues to grow its messaging service among new and current users, the service rolled out a new design that has many comparing its simila As Twitter continues to grow its messaging service among new and current users, the service rolled out a new design that has many comparing its similarities to Facebook. Twitter has been evolving its business as a media, advertising and social platform tackling the challenge to connect with everyday users (not just social media aficionados). The redesign also helps Twitter advance its effort ... Read More

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currents_may22 Rosetta Marketing Group

Principles of Great UX Design: Research Interviews

For companies looking to capitalize on truly knowing their audience, which is a necessary component of customer engagement, the benefits of conducting For companies looking to capitalize on truly knowing their audience, which is a necessary component of customer engagement, the benefits of conducting UX Research interviews are significant. We view everything through the lens of unlocking and activating human behavior, and UX Research interviews represent “unlocking” capabilities. Insights from studies usually lead to key strategic recommenda ... Read More

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archetypes

Leveraging Four Distinct Patient Archetypes to Drive Engagement

In the healthcare industry today, patients are empowered. They are more informed than ever before. Recent multi-channel advancements in technology all In the healthcare industry today, patients are empowered. They are more informed than ever before. Recent multi-channel advancements in technology allow patients to know what they want and need, before any interaction with a brand takes place. And while marketers increasingly recognize the necessity and value of patient engagement, they often struggle with how well they know their customers and la ... Read More

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real-time

How to Create and Sustain Real-Time Social Engagement

It’s a well-known fact that social media has changed advertising forever. It allows us to engage with more customers, all over the world, in real ti It’s a well-known fact that social media has changed advertising forever. It allows us to engage with more customers, all over the world, in real time. Social Media allows customers to engage with brands by giving them a voice. A voice that grows louder and louder. A voice that can multiply and drown out product promotions. So how can brands use this voice to our advantage? By listening. It’s ... Read More

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