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Small Screen, Big Ideas: How Mobile Designs are Affecting Traditional ...

Rosetta User Research recently noticed many examples of desktop sites adopting mobile and tablet design patterns—cleaner homepage designs (such as f Rosetta User Research recently noticed many examples of desktop sites adopting mobile and tablet design patterns—cleaner homepage designs (such as flat design), removal of navigational options, elimination of promotions and ads, consolidation of HTML, inclusion of icons formerly reserved for mobile, use of larger fonts and infinite scrolling. Understanding the user’s experience is our job, so ... Read More

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Responsive Email Design: The Key to Reaching Your Mobile Customers

Over the last two years, desktop email opens have dropped 44%.  This means if your emails are not optimized for mobile and tablet devices, you are mi Over the last two years, desktop email opens have dropped 44%.  This means if your emails are not optimized for mobile and tablet devices, you are missing out on a large portion of consumer reach.  Most recently, Return Path reported that 43% of emails sent are being opened on a mobile device and Mobile Marketing Association is predicting that by 2015, 54% of emails will be opened on a mobile de ... Read More

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Using Symbols in Subject Lines: How to Set Your Email Apart

Symbols can help set your email apart from the hundreds of others in a crowded inbox, especially for people who are busy with work, family, and runnin Symbols can help set your email apart from the hundreds of others in a crowded inbox, especially for people who are busy with work, family, and running a household.  When people open their inbox they usually see a wall of text, but a red heart or green shamrock may cause them to do a double take, causing them to ask “what is that?” or “Who is it from?” But before you begin using symbol ... Read More

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Rosetta Activity Tracking

The Future of Activity Tracking

I’ve been thinking a lot about fitness trackers, wearable technology, and the data they capture to help users live better lives. For the last 20 I’ve been thinking a lot about fitness trackers, wearable technology, and the data they capture to help users live better lives. For the last 20 years people have been living two dimensions of their lives. First is the in-real-life (IRL) version. Second is the less authentic version that we portray on digital media. Now, thanks to smart-phones and wearable devices, we are also starting to ... Read More

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Diagnosing Content Marketing in the Healthcare World

Social media and digital engagement are inherently tricky for the pharmaceutical industry, even with the recent FDA draft guidance for internet promot Social media and digital engagement are inherently tricky for the pharmaceutical industry, even with the recent FDA draft guidance for internet promotion and social media—especially regarding how drugs should be marketed in the social space. The beauty of adopting a content-focused plan is that it allows Pharma to concentrate their messages on providing value and disseminating information to a h ... Read More

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Rosetta Becomes the First Digital Agency to Be Certified in Regulatory...

In today’s evolving digital world, it has become more important than ever to have a clear understanding of current regulatory and compliance require In today’s evolving digital world, it has become more important than ever to have a clear understanding of current regulatory and compliance requirements. In the healthcare industry in particular, the stakes are just too high not to get it right. This is why Rosetta recently became the first digital agency to achieve full certification in Internet Promotion and Social Media regulatory compliance ... Read More

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Lessons From “Brand Bowl” XLVIII

Now that the biggest game of the season is over and we’ve put away the chip dip, marketers are reflecting on the “brand bowl,” by recalling thei Now that the biggest game of the season is over and we’ve put away the chip dip, marketers are reflecting on the “brand bowl,” by recalling their favorite commercials from Sunday’s game and discussing who made an “Oreo-sized” splash this year. As my party guests watched the game, I, like many marketers, was focused on my second screen (a very well-organized Tweetdeck) watching as br ... Read More

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Responsive Design in the Healthcare Industry

The latest advance in web design sweeping the Internet is moving into the healthcare/pharma space. Responsive web design (RWD) is a web design and dev The latest advance in web design sweeping the Internet is moving into the healthcare/pharma space. Responsive web design (RWD) is a web design and development method that enables a Web site to respond to a user’s screen size and orientation as well as to provide an optimal viewing experience. Major brands everywhere have been embracing the trend in order to meet the rise of viewership on mobile ... Read More

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The Convergence of Experiences

“It’s not about your brand, it’s about my experience. Give me something of relevance and value or I’ll go elsewhere. Don’t email me a discou “It’s not about your brand, it’s about my experience. Give me something of relevance and value or I’ll go elsewhere. Don’t email me a discount offer for a product I already own. No, I do not want to share my purchase of dental floss with a friend. And how am I supposed to complete your form on my smartphone?” – Today’s Customer In today’s era of instant gratification, consumers ... Read More

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FDA Interactive Promotional Media Draft Guidance for Healthcare

This week the FDA released some long awaited guidance on Social Media. This is an important step in pharmaceutical brands moving forward in the social This week the FDA released some long awaited guidance on Social Media. This is an important step in pharmaceutical brands moving forward in the social and digital space. For far too long brands have waited on the sidelines fearful of joining a conversation that was already happening. The FDA Interactive Promotional Media Draft Guidance begins to lay the foundation for brands to participate in thes ... Read More

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2014 Social Forecast: Topic Clouds With Lots Of Chatter

While most of the nation was under the frozen grip of the Polar Vortex, the marketing world was being showered with social predictions for 2014. A qui While most of the nation was under the frozen grip of the Polar Vortex, the marketing world was being showered with social predictions for 2014. A quick query of “Social Predictions” produced 7,700 mentions from December 1, 2013, through January 6, 2014. After scouring through these prognostications, two patterns emerged. One was that most predictions included one of these three common ... Read More

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CES 2014: The Future of Engagement is Constant

When marketers talk about creating always-on experiences, they are generally referring to having a multi-channel strategy or building a responsive sit When marketers talk about creating always-on experiences, they are generally referring to having a multi-channel strategy or building a responsive site experience that consumers can access via a mobile device. Several devices seen at CES 2014 are shifting the concept from always-on to constant. Always-on requires action by a user to seek out an interaction with the product or brand. Constant refer ... Read More

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