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141020_ThoughtLeadership

Customer Engagement Isn’t Just About Physicians: How You Engage Your...

The following article by Rosetta’s Karl Tiedemann was published recently on PharmExec.com: Managing the pharma sales force has always been challe The following article by Rosetta’s Karl Tiedemann was published recently on PharmExec.com: Managing the pharma sales force has always been challenging. Reps are spread out geographically, often far from corporate offices, preventing them from taking part in the on-site activities and face-to-face interactions that typically foster a connection to the company. In order to help the sales force ... Read More

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Paul Elliott Reveals the Future of Retail at UK Event

As retailing technology becomes more sophisticated, it is increasingly difficult for marketers to know how to invest their time and resources for the As retailing technology becomes more sophisticated, it is increasingly difficult for marketers to know how to invest their time and resources for the greatest return. At a recent event in London, Rosetta’s Paul Elliott explained that many marketers are making two interrelated and extremely costly missteps – failing to effectively prioritize investments and to understand the needs, attitudes, a ... Read More

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Upcoming Webinar Focused on Engaging Your Best Customers

Once a brand decides they need to focus on creating ongoing customer engagement, where should they start? Next Wednesday I am speaking in a webinar Once a brand decides they need to focus on creating ongoing customer engagement, where should they start? Next Wednesday I am speaking in a webinar about the importance of engaging your best customers and the first major steps you need to take to get started. As this is the first webinar in a series called How to Create Customer Engagement, we will start by defining what it means to engage cus ... Read More

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currents-futurehealthy

Clare McDonald Shares Her Vision of a Healthy, Personalized Future Wit...

Effective marketers are focused on ever-increasing personalization, but movies and science fiction often portray the trend in a sinister light. In her Effective marketers are focused on ever-increasing personalization, but movies and science fiction often portray the trend in a sinister light. In her recent article in 12ahead, As Science Democratises, the Unthinkable Is Now Tangible – the Future Is Healthy, Rosetta Europe’s Clare McDonald challenges that dystopian view with an optimistic picture of how advances in technology could make shari ... Read More

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Top 10 Content Marketing Buzzwords the Pros Are Using

This year’s Content Marketing World conference offered more than pep talks from industry leaders, story swapping with fellow practitioners and the r This year’s Content Marketing World conference offered more than pep talks from industry leaders, story swapping with fellow practitioners and the requisite tote bag. It also served as a window into current trends and, especially, the jargon content marketers are using. Here are the top 10 terms used at this year’s conference. As you will see, some are not so new—just back in fashion. ... Read More

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Over, Under, Around or Through: A User Testing Recruiting Story

So you want to user test something, but you don’t know how to find the right user. Don’t panic. There are simple ways to reach any audience―you So you want to user test something, but you don’t know how to find the right user. Don’t panic. There are simple ways to reach any audience―you can always go over, under, around or through to find them. Even if your target audience is a hard to reach group such as C-level, B2B executives, you can get the information you need with the right approach. Over As in don’t “over” think it. ... Read More

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Steve Gatto 12ahead

Steve Gatto Says Focusing on the Moments Will Lead to a Lifetime of En...

They call them “moments that matter” for a reason – they matter. Rosetta’s Steve Gatto explains that marketers need to focus not on digital vs They call them “moments that matter” for a reason – they matter. Rosetta’s Steve Gatto explains that marketers need to focus not on digital vs. physical or channel vs. channel, but on giving customers the exact experience they want during key moments. In his 12ahead.com article, How Focusing on the Moments Will Lead to a Lifetime of Engagement, he highlights recent Rosetta research on the ... Read More

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Close-Variant Matching: Potential Impact to Paid Search

Beginning in late September, Google AdWords plans to apply plurals, misspellings and other close-variant matching to all exact and phrase-match keywor Beginning in late September, Google AdWords plans to apply plurals, misspellings and other close-variant matching to all exact and phrase-match keywords. Bing Ads is following suit by testing this feature within the United States, although they will be offering an opt-out for now. It’s important for advertisers to understand how this change impacts the Paid Search landscape and to keep it in min ... Read More

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B2B Tech Website Competitive Assessment

Q&A: Findings From Our B2B Tech Website Analysis

With all the current discussion about B2B brands and their need to treat their customers like actual people, we decided to have the Rosetta User Resea With all the current discussion about B2B brands and their need to treat their customers like actual people, we decided to have the Rosetta User Research Team audit the websites of ten very recognizable B2B technology brands to see how well they are doing. Rachel Thayer, who is a lead on the team, spearheaded the effort to rank the companies across website categories like brand, design and how wel ... Read More

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Digital Retailing

Paul Smith Reminds 12ahead.com Readers that Innovation Isn’t a One-S...

Although it might be nice for marketers to be able to sit back and say, “Phew! I’ve created an innovative commerce system and now I can sit back a Although it might be nice for marketers to be able to sit back and say, “Phew! I’ve created an innovative commerce system and now I can sit back and relax,” Rosetta’s Paul Smith points out that it’s not that easy. In his 12ahead.com article, Continuous Innovation & Modern Retailing, he notes that successful online retailers are releasing code and adding features hourly – not monthl ... Read More

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Rosetta/Marin Case Study

Rosetta Partners with Marin Software to Drive Strategic Growth for Adv...

As part of Rosetta’s ongoing mission to drive measurable results for our clients, we regularly perform a thorough evaluation of marketing campaign m As part of Rosetta’s ongoing mission to drive measurable results for our clients, we regularly perform a thorough evaluation of marketing campaign management platforms. These tools help Rosetta team members efficiently manage paid media programs (Google AdWords, Bing Ads, etc.), while providing our clients with quantifiable performance improvement lifts, such as improved click-through-rates, con ... Read More

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User Experience - Rosetta

10 Things Only UXers Say

Every profession has its acronyms that need to be explained to outsiders. First of all, what the heck is a “UXer” anyway? UX means User Experience Every profession has its acronyms that need to be explained to outsiders. First of all, what the heck is a “UXer” anyway? UX means User Experience, but what does that mean? It’s really about User Experience Design (UXD). People who work in UXD are those who do everything in their power to make computer user interfaces user friendly. They think about what users go through, how to make things ... Read More

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