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Learn if "buy buttons" are right for your brand.

Four Things to Consider Before Launching ‘Buy Buttons’ for Your Br...

We live in a world that is constantly evolving, and people are looking for newer and easier ways to do things. In the digital world this pace has been We live in a world that is constantly evolving, and people are looking for newer and easier ways to do things. In the digital world this pace has been nothing short of incredible. It seems like there is a new device (Fitbit, Apple Watch, Oculus Rift) or platform (Periscope, Snapchat) entering our vocabulary every day. One of the most recent trends is adding a “buy button” to various digital pl ... Read More

Keep these critical SEO strategies in mind before your next site launch.

Critical SEO Strategies for a New Site Launch

Nothing spoils the excitement of a new, killer site launch faster than a report showing a huge drop in keyword placement, a 35% drop in organic site t Nothing spoils the excitement of a new, killer site launch faster than a report showing a huge drop in keyword placement, a 35% drop in organic site traffic, and a 20% revenue dip in the first weeks after launch. How did this happen?! Neglecting search engine optimization (SEO) during a site launch is a fairly common occurrence. Marketing, creative, and tech teams are busy working to hit the de ... Read More

Rosetta Consulting Economics of Engagement

The Economics of Engagement: Quantifying the Link Between Engagement a...

Engagement is complex. It can be difficult to measure, a challenge to track, and financially minded executives may be skeptical about the likelihood o Engagement is complex. It can be difficult to measure, a challenge to track, and financially minded executives may be skeptical about the likelihood of it translating into concrete business value. Like any human relationship, customer engagement depends on building a personal connection with a brand over time. The benefits of this relationship accrue in the long run, but investing in a long-term p ... Read More

IBM Commerce and Adobe AEM Connector

The Power of Connection: Linking Content and Commerce

By Joe Lozito, Chief Technology Officer, and Gary Schoch, Global Commerce Lead Today’s empowered shoppers demand personalized, compelling experie By Joe Lozito, Chief Technology Officer, and Gary Schoch, Global Commerce Lead Today’s empowered shoppers demand personalized, compelling experiences that blend inspiration, education, sharing, and shopping with a consistent message. This customer expectation creates a heightened need for brands to interact seamlessly with their customers from the point of research to purchase and beyond, acr ... Read More

currents_SEOPT2

SEO in the Year 2700 Part 2

In my previous article, we examined a world in which artificial intelligence (AI), although not yet smarter than humans, is managing search results; In my previous article, we examined a world in which artificial intelligence (AI), although not yet smarter than humans, is managing search results; customers are trading privacy for deeper connectedness; and brands’ SEO rankings vary dramatically by segment. Now, let’s travel beyond the year 2100 to explore how SEO evolves. 85 Years Ahead: SEO in 2100 The turn of the next century: what an ... Read More

SEO in the Year 2700 Part 1

SEO in the Year 2700 Part 1

The Next 35 Years There are hundreds of articles in the digital marketing blogosphere heralding the imminent demise of SEO. Some even claim it’s al The Next 35 Years There are hundreds of articles in the digital marketing blogosphere heralding the imminent demise of SEO. Some even claim it’s already dead. I must have missed the funeral. The work that goes into successful website optimization has changed so often over the years that if SEO is defined as one set of practices, carved forever in stone tablets, then it has, in fact, died. ... Read More

Social Selling

Selling on Social: The Next eCommerce Golden Goose

I have an obsession with finding and buying things online, as attested to by the pile of Amazon Prime boxes under my desk. Like most shoppers — 74%, I have an obsession with finding and buying things online, as attested to by the pile of Amazon Prime boxes under my desk. Like most shoppers — 74%, according to Sprout Social ­— I rely on social media to research products I want to buy, so it makes sense that I would buy directly within a social platform like Instagram or Pinterest once I’ve made up my mind. This desire for convenience has ... Read More

Lifetime of Engagement

Focusing on the Moments Will Lead to a Lifetime of Engagement

12ahead recently featured this article by Steve Gatto, Partner at Rosetta, on how marketers can make the most of every customer interaction and drive 12ahead recently featured this article by Steve Gatto, Partner at Rosetta, on how marketers can make the most of every customer interaction and drive long-term engagement. The original piece can be found here. Moments. At today’s frantic and ever increasingly demanding pace, it’s the moments that matter. These regular interactions — like that morning hug with a loved one before you head ... Read More

L2-image

Customer Engagement by the Numbers: Rosetta and L2 Examine the Keys to...

It’s one of the most important questions facing marketers: “How can I forge deep, lasting relationships with my customers that drive bottom-line g It’s one of the most important questions facing marketers: “How can I forge deep, lasting relationships with my customers that drive bottom-line growth?” Customer engagement agency Rosetta and business intelligence service L2, Inc. bring marketers closer to the answer with the release of a new study that examines the key pillars of customer engagement. Developed in conjunction with Rosett ... Read More

nexus-os

Nexus OS: Deeper Insights for a More Personalized Journey

At Rosetta, we firmly believe that true customer engagement is a one-on-one relationship that comes from knowing exactly what each customer wants and At Rosetta, we firmly believe that true customer engagement is a one-on-one relationship that comes from knowing exactly what each customer wants and delivering contextually relevant experiences that address those desires. To that end, Rosetta recently launched an IBM-powered version of its NEXUS Operating System (OS), which will enable organizations to deliver more engaging, personalized brand ex ... Read More

Rosetta Team Member Life and Culture

A Day in the Life of 8 Rosetta Team Members

Over the past two months, we invited eight Rosetta team members take over our Instagram feed and show us a day in their lives. We learned that no matt Over the past two months, we invited eight Rosetta team members take over our Instagram feed and show us a day in their lives. We learned that no matter where you’re based, Rosetta always has a little workplace wackiness. Check out our team below, and apply now for open positions across the U.S. to join in the fun! Jeff Johnston, Producer, Video & Motion Group Rosetta | San Luis Obispo ... Read More

2015-04-17_TL_LoyalToEngaged

How to Make the Move from Loyal Customers to Engaged Customers

12ahead recently featured this article. The original piece can be found here. What should businesses strive for? Loyalty? Customer satisfaction? Br 12ahead recently featured this article. The original piece can be found here. What should businesses strive for? Loyalty? Customer satisfaction? Brand advocacy? In a world fragmented by media and complex buying cycles, none of these adequately capture the right marketing objectives. Why? They’re too silo’d in old world thinking. Engagement is all of these and more. Customer Engagement is ... Read More