The way consumers interact with brands, and ultimately buy, has changed and is constantly evolving. This transformation is powered by three enabling dimensions: technology, data availability, and social behavior (the channel of Me and the channel of Us). As a result, Rosetta is leading an emerging set of agencies focused on customer engagement that has started to define itself on the agency landscape.
I recently spoke with DM News for a feature article on “The Evolution of Marketing” where I discuss this shift and our philosophy of Personalized Lifecycle Management.
I invite you to read the article here:
As the mobile sector has matured, we have become less enamored with the shiny tactics and enabling technologies and more focused on strategies, ecosystems and nuts-and-bolts of ROI. Nowhere was this more evident than at the recent MMA Forum in NY where the dominant theme across most of the sessions pointed to the critical importance of capturing and leveraging data across platforms to drive actionable insight into your customer base. Read More
Customer Engagement today is not just a buzz phrase – it’s a business imperative. Customers now define not only who they will engage with, but how and when it is most opportune for them. To build the most profitable long-term relationships, companies must be equipped to measure every interaction in real time and translate the resulting online and offline “big data” into more accurate insights, more relevant campaigns and more valuable customer loyalty programs. Read More
Once again, Rosetta is the Platinum Sponsor at the IBM Global Smarter Commerce Summit kicking off on May 21st, and ending on the 23rd. What does that really mean? John Davidson of IBM said it best, “We are stronger as a result of doing work collaboratively with partners like Rosetta.” The Rosetta and IBM partnership fuels the future of commerce by enabling us to deliver commerce solutions on a global basis. Read More
Big data provides digital marketers with the ability to target customers—at key moments during their personal-decision journey—with tailored experiences that have been proven, through innumerable transactions, to better engage and convert. But is that enough to be relevant?
A brand that understands the customer’s mindset as he bounces along his unique journey from awareness to advocacy has the power to be contextually relevant. But does that brand have what it takes to be meaningfully relevant—and drive real brand engagement? Read More