As e-commerce continues to widen its reach beyond the traditional browser onto connected devices – smartphones, tablets, laptops – ensuring that you are ready to handle peak season traffic has become a very important consideration for retailers. It is critical to plan appropriately and ensure that the right parties are involved.
In my recent blog posted on Compuare.com I share key insights to help ensure that you have a successful 2013 peak holiday season. It is important to monitor and evaluate what goes well and what isn’t so great. Early December is a great time to review how Black Friday and Cyber Monday went this year and kick off planning for next year. Good luck!
Read full article here: “Holiday Readiness for your Online Channel: 8 Things to Consider“
Two of the greatest challenges facing pharmaceutical marketers include getting Healthcare Professionals (HCPs) to understand our products and helping them to become comfortable with how they work, so these products become part of their ongoing treatment regimens. For decades, the dynamic duo of detailing and sampling has served that purpose admirably.
Due to recent organizational pressures, detailing and sampling has been reduced and more cost-effective methods have emerged – eDetailing and eSampling have become common alternatives to continue our need for HCPs to understand and be comfortable with our products. However, something crucial has been lost – the human touch. Read More
On Tuesday October 22nd I will be participating in the panel, “Creating the Ideal Channel Mix for Increased Customer Engagement,” at the 2013 PharmaForce Conference in Princeton, New Jersey. I will be joined by three experts from Boehringer Ingelheim, Amgen, and Bristol-Myers Squibb to discuss the importance of driving more effective engagement between Pharma and their unique audiences.
I am extremely excited to discuss this topic with the panel because helping our clients drive deeper engagement through personalized marketing is a key area of focus for Rosetta.
Developing deep customer engagement requires changes in three core areas:
- Better insights. We need to get a more comprehensive understanding of our customers. Integrating behavior, needs, attitudes and interaction history should drive more personalized, relevant engagements.
- Customer First. We need to breakdown internal silos that focus on a single channel (e.g., personal/non-personal) and instead focus on how our customers want, need and actually prefer to engage with pharma. Technology enabled engagement is the norm across industries pharma needs to catch up.
- Ruthlessly Optimize. Engagement programs that are driven by POA cycles or calendar events are missing how customers migrate to adoption and loyalty. We need to progress and refine program goals, develop test and learn programs and optimize in real time.
If you would like more information about driving deeper engagement for your brand or about PharmaForce 2013, contact me at Shannon.Hartley@rosetta.com.
How do you measure the success of your designs?
I use a fake rock.
I carry a bamboo-version of a river stone with me because as far as I’m concerned, its as close as I’ve ever found to perfect design.
It sits in every hand I’ve ever handed it to, perfectly.
Every angle, every side, no matter how you hold it, its pretty much perfect. Its a rare design that doesn’t matter how you look at it and still manages to be perfect.
It’s organic. Just like you and me. Read More