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Rosetta/Marin Case Study

Rosetta Partners with Marin Software to Drive Strategic Growth for Adv...

As part of Rosetta’s ongoing mission to drive measurable results for our clients, we regularly perform a thorough evaluation of marketing campaign m As part of Rosetta’s ongoing mission to drive measurable results for our clients, we regularly perform a thorough evaluation of marketing campaign management platforms. These tools help Rosetta team members efficiently manage paid media programs (Google AdWords, Bing Ads, etc.), while providing our clients with quantifiable performance improvement lifts, such as improved click-through-rates, con ... Read More

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User Experience - Rosetta

10 Things Only UXers Say

Every profession has its acronyms that need to be explained to outsiders. First of all, what the heck is a “UXer” anyway? UX means User Experience Every profession has its acronyms that need to be explained to outsiders. First of all, what the heck is a “UXer” anyway? UX means User Experience, but what does that mean? It’s really about User Experience Design (UXD). People who work in UXD are those who do everything in their power to make computer user interfaces user friendly. They think about what users go through, how to make things ... Read More

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Exceptional Experiences

Rachel Rapaport Says Frictionless Isn’t Necessarily Best on CMO.com

As marketers strive for frictionless user experiences, Rosetta’s Rachel Rapaport breaks with conventional wisdom and explains how negative interacti As marketers strive for frictionless user experiences, Rosetta’s Rachel Rapaport breaks with conventional wisdom and explains how negative interactions can actually cement customer loyalty if they are handled correctly. Read her perspective on The Commoditization of Exceptional Experiences on CMO.com. ... Read More

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New Role of a Commerce Platform Business Partner

Gary Schoch Talks Commerce Platform Optimization on IBM SmarterCommerc...

What role should agencies have in helping marketers make the most out of commerce platforms? How can marketers ensure that their business partners hav What role should agencies have in helping marketers make the most out of commerce platforms? How can marketers ensure that their business partners have the technology, experience and expertise to manage smooth implementations? Rosetta’s Gary Schoch addresses these issues in The New Role of the Business Partner: Open Platforms and Strong Partnerships Accelerate Marketing Success on the IBM Smarte ... Read More

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Agency of the Future

The Agency of the Future

Over the last several months, there have been countless articles written, speeches given, and seminars attended about the “Agency of the Future.” Over the last several months, there have been countless articles written, speeches given, and seminars attended about the “Agency of the Future.” The idea of this futuristic operating model focuses on the importance of integrating and accepting technology as part of the agency’s DNA and follows the logic of evolution. However, what many marketers describe as this futuristic agency does not t ... Read More

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How Great B2B Tech Brands Get SEO Right

How Great B2B Tech Brands Get SEO Right

We recently analyzed a list of the top B2B brands across the technology sector to understand how they are utilizing available SEO tactics to “engage We recently analyzed a list of the top B2B brands across the technology sector to understand how they are utilizing available SEO tactics to “engage” with current and potential clients. We defined engagement by reviewing specific elements of each brand’s strategy, seeking to identify ways in which they were offering a personalized, timely and/or seamless user experience as it pertains to SEO ... Read More

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mobilemarketing-web

Top Brands Score with Real-Time Mobile Marketing

Study Shows Strong Performers More Likely to Customize Experience in Real Time and Gain Market Share During the 2014 World Cup, Nike and Google relea Study Shows Strong Performers More Likely to Customize Experience in Real Time and Gain Market Share During the 2014 World Cup, Nike and Google released online and mobile campaigns in 15 different countries in real time. For example, during the Brazil vs. Cameroon match, an ad went live across thousands of sites and mobile apps featuring Brazil’s star, Neymar Jr., who scored two goals that day. ... Read More

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CurrentsBigData_v3

Are You Using All That Data You Collect?

New Study Shows You Could Be Missing Out on Revenue & Market Share  Big data, big data, big data. We’ve all heard the term hundreds, if not th New Study Shows You Could Be Missing Out on Revenue & Market Share  Big data, big data, big data. We’ve all heard the term hundreds, if not thousands, of times in recent years, and we’ve seen brands collecting more and more information about their customers. Yet brands are too often just sitting on these treasure chests, vaults, volcanoes of data.  To make this increased data collectio ... Read More

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currents-fda

Risk & Benefit Compliance in a 140-Character World

After issuing guidance on several aspects of social media in the past weeks and months, the FDA recently made two additional announcements that will i After issuing guidance on several aspects of social media in the past weeks and months, the FDA recently made two additional announcements that will impact the way brands go to market digitally. The first covers risk disclosures on character-restricted sites such as Google and Twitter. The second relates to corrections on third-party informational sites. Although all of the FDA’s social media gu ... Read More

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QuantifiedSelf Rosetta Fitbit Data

Exploring Data Visualization with Fitbit

Humanizing Your Personal Data Let’s take a quick look at technologies that an increasing number of people use daily—a cell phone, maybe a fitness Humanizing Your Personal Data Let’s take a quick look at technologies that an increasing number of people use daily—a cell phone, maybe a fitness monitor, perhaps a car that is close to self-driving, a learning thermostat and much more. We live in a time where we are producing oodles of data about our surroundings, our relationships and ourselves. In most cases, we can't opt-out, ignore, or e ... Read More

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UX Storytelling Rosetta Currents

How to Use Data-Driven Storytelling to Create Engagement

With the rise of big data, a new form of storytelling has emerged, which requires user experiences targeted to individuals with more contextual narrat With the rise of big data, a new form of storytelling has emerged, which requires user experiences targeted to individuals with more contextual narratives. As a result, the stakes are higher as users expect brands to meet them on their own terms. To really delve into the intricacies of each user’s journey, you need to combine data and human insights with the expertise of Content Strategy (CoS) ... Read More

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TLImage_CanadaAntiSpam

Canada’s Anti-Spam Legislation: What Marketers Need to Know

For the purpose of this POV we will focus on email only and it should be made known that this POV is not intended to be legal counsel. Canada’s Ant For the purpose of this POV we will focus on email only and it should be made known that this POV is not intended to be legal counsel. Canada’s Anti-Spam Law (CASL) is a strict law that applies to any message that originates in or goes to a recipient in Canada and encompasses electronic commercial messages (ie, email, SMS, IM, direct social media, and future innovations).   Summary of Highlig ... Read More

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