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2015-04-17_CustomerExpectations2

Customer Expectations in 2015: Use Context

As part of an ongoing series, Rosetta asked its top thought leaders about what customers expect from brands in 2015 and how those expectations have ch As part of an ongoing series, Rosetta asked its top thought leaders about what customers expect from brands in 2015 and how those expectations have changed. In this second installment, our executives discuss the need to provide a customized experience based on deep knowledge of the customer and the context in which they are connecting with you. Joe Lozito, Chief Technology Officer Customers expe ... Read More

Customer Expectations in Technology

Customer Expectations in 2015: Tech Matters

As part of an ongoing series, Rosetta asked its top thought leaders about what customers expect from brands in 2015 and how those expectations have ch As part of an ongoing series, Rosetta asked its top thought leaders about what customers expect from brands in 2015 and how those expectations have changed. In this first installment, our executives discuss the need for seamless integration across all channels—physical and digital. Eric Healy, Chief Executive Officer We’ve always known that consumers are in control. Today, consumer expectat ... Read More

currents-ice

Q&A: A First Look at the Rosetta In-Store Customer Engagement Solution

At next week’s Demandware XChange event in Las Vegas, the Rosetta team is unveiling the latest iteration of Rosetta ICE, our In-Store Customer Engag At next week’s Demandware XChange event in Las Vegas, the Rosetta team is unveiling the latest iteration of Rosetta ICE, our In-Store Customer Engagement solution. This new, tablet-based engagement platform creates some really interesting opportunities for store associates to better engage with customers in the retail store environment. Rosetta ICE adds a significant new technology accelerator t ... Read More

currents-commercecontent

Using Intelligence to Balance Content and Commerce

Online is where it’s at. eCommerce revenue grew four times faster than physical store revenue in 2014 (based on research by Internet Retailer), and Online is where it’s at. eCommerce revenue grew four times faster than physical store revenue in 2014 (based on research by Internet Retailer), and in response, marketers are moving more of their budgets to digital. The same study predicts that US marketers alone will spend $67.3 billion on digital marketing this year. But digital marketing isn’t just growing – it’s changing. The rise o ... Read More

150316_ValueofEngagement

Why Engaged Customers are Your Best Customers: Facts & Figures on...

12ahead recently featured this article by Rosetta Consulting’s Nick Hahn, Chetna Bansal and Kara Schnoes, discussing the “Customer Engagement from 12ahead recently featured this article by Rosetta Consulting’s Nick Hahn, Chetna Bansal and Kara Schnoes, discussing the “Customer Engagement from the Consumer’s Perspective” white paper. The original piece can be found here. Engaged consumers are the ideal customers. They aren’t simply “Satisfied” with your product or service. They aren’t just “Loyal” repeat buyers. And the ... Read More

customer-engagementenginev3

Got Data? Using an Engine to Drive Engagement

According to a recent study by Forbes, 87% of marketers consider data to be the most underutilized asset in marketing organizations. The strongest mar According to a recent study by Forbes, 87% of marketers consider data to be the most underutilized asset in marketing organizations. The strongest marketers know that making the most of their data is the key to acquisition, retention and, above all, engagement. This is more than demographic and transaction information—you need to examine how customers respond to each and every experience and tou ... Read More

150228_B2BMarketer

A Tribute to the Legendary B2B Marketer John Lennon

Marketing Tech News recently featured this piece by Rosetta Europe’s Steve Gatto. The original article can be found here. Time to pay homage to o Marketing Tech News recently featured this piece by Rosetta Europe’s Steve Gatto. The original article can be found here. Time to pay homage to one of the unsung B2B marketers of the ages: John Lennon. Yes, outside of his music hobby, he was quite the digital marketer. He was just before his time, that’s all. In fact, I’d like to think the iconic classic “Revolution” was the anthem f ... Read More

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How Video Is Changing Social Media Marketing

The first video I watched on YouTube was completely forgettable, but the experience was anything but. It quickly became a requirement in my circles to The first video I watched on YouTube was completely forgettable, but the experience was anything but. It quickly became a requirement in my circles to know all the trending YouTube videos. YouTube quickly evolved to become the most widely used social video platform, and has held this spot unchallenged. Until now. As YouTube approaches its tenth anniversary, it’s losing ground to social compet ... Read More

2015-02-20_NotAlienateCustomers

4 Experts Weigh in on How Not to Alienate Customers

Surveys show that it takes 12 positive customer experiences to make up for just one negative experience.1 With this in mind, we asked Rosetta’s top Surveys show that it takes 12 positive customer experiences to make up for just one negative experience.1 With this in mind, we asked Rosetta’s top experts in Creative, Technology, Global eCommerce and Video/Motion Graphics how wrong moves in their disciplines can alienate customers, and how marketers can avoid making these costly mistakes. How can creative alienate a brand’s customers? Alex ... Read More

2015-01-20_CEWhitePaper

Why You Should Invest in Engagement Over Loyalty

Stop and consider for a moment: how many coffee shop punch cards do you have? How many airline miles programs do you belong to? How many different cre Stop and consider for a moment: how many coffee shop punch cards do you have? How many airline miles programs do you belong to? How many different credit cards do you amass points on? How many “10% off your next purchase” coupons are in your wallet? Chances are, too many to count. The average American belongs to 18 different loyalty programs; but only uses one-third of them. And three-quarters ... Read More

tl-mobilesearch

Reactions to Google’s Mobile-Friendly Search Changes

Mobile Marketer recently featured this piece by Rosetta’s Tyler Klein, Vice President for North American User Experience, and Jason Tabeling, Senior Mobile Marketer recently featured this piece by Rosetta’s Tyler Klein, Vice President for North American User Experience, and Jason Tabeling, Senior Vice President of Paid, Owned and Earned Media. The original article can be found here. On Nov. 18, Google’s mobile search division announced upcoming algorithmic changes to the way it recognizes responsive mobile Web sites. According to the se ... Read More

forrester-response (1)

Eric Healy on Forrester’s Commerce Service Providers Waves and the F...

This week, Forrester Research, Inc. has launched “The Forrester Wave: B2C Global Commerce Service Providers Wave, Q1 2015.” Razorfish Global, the This week, Forrester Research, Inc. has launched “The Forrester Wave: B2C Global Commerce Service Providers Wave, Q1 2015.” Razorfish Global, the Publicis Groupe network spearheaded by Rosetta and Razorfish, is cited as a Leader in the B2C Commerce Wave and a Strong Performer in the B2B Commerce Wave. We sat down with Rosetta’s CEO Eric Healy to get his take on the rankings, major trends ... Read More