← Older
150228_B2BMarketer

A Tribute to the Legendary B2B Marketer John Lennon

Marketing Tech News recently featured this piece by Rosetta Europe’s Steve Gatto. The original article can be found here. Time to pay homage to o Marketing Tech News recently featured this piece by Rosetta Europe’s Steve Gatto. The original article can be found here. Time to pay homage to one of the unsung B2B marketers of the ages: John Lennon. Yes, outside of his music hobby, he was quite the digital marketer. He was just before his time, that’s all. In fact, I’d like to think the iconic classic “Revolution” was the anthem f ... Read More

150225_currents-gif-v3

How Video Is Changing Social Media Marketing

The first video I watched on YouTube was completely forgettable, but the experience was anything but. It quickly became a requirement in my circles to The first video I watched on YouTube was completely forgettable, but the experience was anything but. It quickly became a requirement in my circles to know all the trending YouTube videos. YouTube quickly evolved to become the most widely used social video platform, and has held this spot unchallenged. Until now. As YouTube approaches its tenth anniversary, it’s losing ground to social compet ... Read More

2015-02-20_NotAlienateCustomers

4 Experts Weigh in on How Not to Alienate Customers

Surveys show that it takes 12 positive customer experiences to make up for just one negative experience.1 With this in mind, we asked Rosetta’s top Surveys show that it takes 12 positive customer experiences to make up for just one negative experience.1 With this in mind, we asked Rosetta’s top experts in Creative, Technology, Global eCommerce and Video/Motion Graphics how wrong moves in their disciplines can alienate customers, and how marketers can avoid making these costly mistakes. How can creative alienate a brand’s customers? Alex ... Read More

2015-01-20_CEWhitePaper

Why You Should Invest in Engagement Over Loyalty

Stop and consider for a moment: how many coffee shop punch cards do you have? How many airline miles programs do you belong to? How many different cre Stop and consider for a moment: how many coffee shop punch cards do you have? How many airline miles programs do you belong to? How many different credit cards do you amass points on? How many “10% off your next purchase” coupons are in your wallet? Chances are, too many to count. The average American belongs to 18 different loyalty programs; but only uses one-third of them. And three-quarters ... Read More

tl-mobilesearch

Reactions to Google’s Mobile-Friendly Search Changes

Mobile Marketer recently featured this piece by Rosetta’s Tyler Klein, Vice President for North American User Experience, and Jason Tabeling, Senior Mobile Marketer recently featured this piece by Rosetta’s Tyler Klein, Vice President for North American User Experience, and Jason Tabeling, Senior Vice President of Paid, Owned and Earned Media. The original article can be found here. On Nov. 18, Google’s mobile search division announced upcoming algorithmic changes to the way it recognizes responsive mobile Web sites. According to the se ... Read More

forrester-response (1)

Eric Healy on Forrester’s Commerce Service Providers Waves and the F...

This week, Forrester Research, Inc. has launched “The Forrester Wave: B2C Global Commerce Service Providers Wave, Q1 2015.” Razorfish Global, the This week, Forrester Research, Inc. has launched “The Forrester Wave: B2C Global Commerce Service Providers Wave, Q1 2015.” Razorfish Global, the Publicis Groupe network spearheaded by Rosetta and Razorfish, is cited as a Leader in the B2C Commerce Wave and a Strong Performer in the B2B Commerce Wave. We sat down with Rosetta’s CEO Eric Healy to get his take on the rankings, major trends ... Read More

2015-02-10_GoogleTweets_Z_v2

How will the Twitter and Google Search Partnership Impact your Media S...

With the recent announcement of a renewed Twitter/Google Search partnership, many are wondering how the search and social landscapes will be impacted With the recent announcement of a renewed Twitter/Google Search partnership, many are wondering how the search and social landscapes will be impacted moving forward. Fear not, as Rosetta’s team of Paid, Owned and Earned Media experts weigh in on potential impact to programs and strategies: What's happening? According to Bloomberg, Twitter has struck a deal with Google that would allow tweets t ... Read More

tl-datadosdonts

Dos and Don’ts of Becoming a Successful Data-Driven Marketer

Marketing news site ClickZ recently asked six top agencies to relate their best practices when it comes to data-driven marketing. Rosetta’s Maria De Marketing news site ClickZ recently asked six top agencies to relate their best practices when it comes to data-driven marketing. Rosetta’s Maria DePanfillis, Partner in Analytics & Optimization, shared her thoughts on the importance of good interpretation of your data and the need for supplemental intelligence. Read “Dos and Don’ts of Becoming a Successful Data-Driven Marketer,” fo ... Read More

ti-f1

What Digital Marketers Can Learn from Formula One Racing

Formula One teams are the epitome of efficiency and professionalism – fine-tuning every variable in real time for optimal performance. In a recent a Formula One teams are the epitome of efficiency and professionalism – fine-tuning every variable in real time for optimal performance. In a recent article in Ad Age, Rosetta’s David Worth, Executive Vice President of Global Strategic Planning, explains how marketers should be using Formula One’s near-obsessive data analysis and optimization techniques in their own outreach efforts. David ... Read More

googlecustomerjourney

Google Customer Journey Tool

This piece was written by Matt Wilkinson, with contributions from Stephen Pitts and Dominic Litten.  Google is arguably one of the most prominent This piece was written by Matt Wilkinson, with contributions from Stephen Pitts and Dominic Litten.  Google is arguably one of the most prominent digital organizations with access to a significant amount of data on how people interact online. Recently, Think with Google released a new tool, “The Customer Journey to Online Purchase.” Using data from Google Analytics, the tool provides insig ... Read More

2015-01-14_CESResponseAlex

Internet of Things + Artificial Intelligence = Predictive Customer Eng...

As I was preparing for yet another epic journey to the Consumer Electronics Show (CES) in Las Vegas, I spent several days researching the Internet of As I was preparing for yet another epic journey to the Consumer Electronics Show (CES) in Las Vegas, I spent several days researching the Internet of Things (IoT) and Internet of Everything (IoE) and their potential to change the future of mankind. Lost in thought with the notion that products and services could seamlessly communicate and stay ahead of human behavior, I stepped on a plane and real ... Read More

tl-ecommerce-global

eCommerce Globalization: Be Prepared, or Prepare to Fail

12ahead recently featured this article by Rosetta’s Global Commerce Lead, Gary Schoch, and Steve Gatto, Partner, Rosetta Europe. The original piece 12ahead recently featured this article by Rosetta’s Global Commerce Lead, Gary Schoch, and Steve Gatto, Partner, Rosetta Europe. The original piece can be found here. Don’t worry. I won’t begin by touting the market predictions for global eCommerce growth. There’s been plenty of mention of the market characteristics that will aid internationalization – aspects like the continued r ... Read More