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googlecustomerjourney

Google Customer Journey Tool

This piece was written by Matt Wilkinson, with contributions from Stephen Pitts and Dominic Litten.  Google is arguably one of the most prominent This piece was written by Matt Wilkinson, with contributions from Stephen Pitts and Dominic Litten.  Google is arguably one of the most prominent digital organizations with access to a significant amount of data on how people interact online. Recently, Think with Google released a new tool, “The Customer Journey to Online Purchase.” Using data from Google Analytics, the tool provides insig ... Read More

2015-01-14_CESResponseAlex

Internet of Things + Artificial Intelligence = Predictive Customer Eng...

As I was preparing for yet another epic journey to the Consumer Electronics Show (CES) in Las Vegas, I spent several days researching the Internet of As I was preparing for yet another epic journey to the Consumer Electronics Show (CES) in Las Vegas, I spent several days researching the Internet of Things (IoT) and Internet of Everything (IoE) and their potential to change the future of mankind. Lost in thought with the notion that products and services could seamlessly communicate and stay ahead of human behavior, I stepped on a plane and real ... Read More

tl-ecommerce-global

eCommerce Globalization: Be Prepared, or Prepare to Fail

12ahead recently featured this article by Rosetta’s Global Commerce Lead, Gary Schoch, and Steve Gatto, Partner, Rosetta Europe. The original piece 12ahead recently featured this article by Rosetta’s Global Commerce Lead, Gary Schoch, and Steve Gatto, Partner, Rosetta Europe. The original piece can be found here. Don’t worry. I won’t begin by touting the market predictions for global eCommerce growth. There’s been plenty of mention of the market characteristics that will aid internationalization – aspects like the continued r ... Read More

141210_TL_omnichannel

Omnichannel Paradigms: Why Some Retail Brands Aren’t Getting it Right

MediaPost recently featured this article by Paul Elliott, Executive Vice President of Innovation & Thought Leadership at Rosetta. The original pie MediaPost recently featured this article by Paul Elliott, Executive Vice President of Innovation & Thought Leadership at Rosetta. The original piece can be found here. As retailers scramble to adapt to the new omnichannel customer paradigm, many are experimenting with the deployment of innovative in-store technologies, introducing new fulfillment options and modifying store footprints a ... Read More

Social Trends in 2015

2015 Marketing Trends: Social Media

2014 was wrought with emerging social networks, developments in paid social media placement, and enhanced personalized experiences using social data a 2014 was wrought with emerging social networks, developments in paid social media placement, and enhanced personalized experiences using social data as a driving engine. As predicted, ephemeral networks (Snapchat), social CRM, and social listening resonated with booming chatter over the last 365 days, evolving in a way that will make them even more impactful in 2015. At Rosetta, our approach to ... Read More

CES3_Data

CES 2015: What All This Data Means for Marketers

Data, data everywhere. Wearables are tracking everything from heart rate and calories burned to changes in mood. Smart home devices know when you are Data, data everywhere. Wearables are tracking everything from heart rate and calories burned to changes in mood. Smart home devices know when you are home throughout the week, what you watch on TV and what time you go to bed. So what does this type of data mean for marketers? How does it enhance the type of marketing or consumer behavior data we typically leverage for marketing purposes? In ... Read More

Technology Purchase Behaviors CES 2015

CES 2015: Top Trends in Digital Commerce

So far at CES 2015 we have heard a ton about new wearables, smarter and more integrated home automation ecosystems, and automotive brands pushing the So far at CES 2015 we have heard a ton about new wearables, smarter and more integrated home automation ecosystems, and automotive brands pushing the limits with autonomous driving technology. As many different products and environments get smarter, there are inevitable implications for how consumers discover, research and purchase products. In the SlideShare presentation below, we have high ... Read More

Currents_CES1_Interaction_v2

CES 2015: Changing How We Interact With Brands

One of the most enjoyable parts of CES each year is stepping back and looking at the big picture. There are thousands of vendors, products and spectat One of the most enjoyable parts of CES each year is stepping back and looking at the big picture. There are thousands of vendors, products and spectators, but there are usually just a handful of pervasive themes that emerge. The first big trend we have observed at CES 2015 is that the new devices, technologies and interfaces unveiled are demonstrating to customers the types of immersive experience ... Read More

content commerce create customerengagement

How Content and Commerce Converge to Create Customer Engagement

A little more than a year ago, a clear and dramatic change started to emerge around how retailers and consumers think about online commerce. Empowered A little more than a year ago, a clear and dramatic change started to emerge around how retailers and consumers think about online commerce. Empowered consumers started demanding more engaging experiences that combined inspiration, education, community and shopping in a seamless interaction across all of their brand touch points. Retailers began to challenge the two-decade-old eCommerce paradigm ... Read More

141219-nflwinners-web

Road to the NFL Playoffs: Winners Win on Social Media

iMediaConnection recently featured this article by Rosetta's own Matt Nguyen. The original piece can be found here. For some of us, nothing says iMediaConnection recently featured this article by Rosetta's own Matt Nguyen. The original piece can be found here. For some of us, nothing says “The Holidays” quite like Christmas Day football and an epic battle for the NFL playoffs. With the playoffs right around the corner, your carols might be disrupted by trash talking fans engaging in their own holiday traditions. A good cross-sectio ... Read More

killit

4 Ways Brands Can #KILLIT on Social Media in 2015

It’s (almost) the year 2015—pretty much any brand you can think of is on social media. Our strategies have evolved from getting people to “Like It’s (almost) the year 2015—pretty much any brand you can think of is on social media. Our strategies have evolved from getting people to “Like” us to enter a giveaway, to engaging an audience with great content. Here are 4 ways that brands can refine their social content engagement strategy to generate the biggest impact in 2015. #KILLIT with emotion When people scan social sites, they ... Read More

141210_TL_holidayspend

Embracing the Consumer’s Inner Grinch: How Retailers Can Increase Ho...

CustomerThink recently featured this article by Rosetta Consulting’s Managing Partner Nick Hahn and Consulting Director Kimika Sergeant. The origina CustomerThink recently featured this article by Rosetta Consulting’s Managing Partner Nick Hahn and Consulting Director Kimika Sergeant. The original piece can be found here. ‘Tis the season of giving, but retailers’ bottom lines will depend on how many gifts consumers snag for themselves as they shop for others. While forecasts predict that consumers will spend more overall this holiday ... Read More