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ces-future-natural

CES 2014: The Future of Engagement is Natural

In the last few years, touchscreens have redefined the way consumers interact. Removing the clunky joystick or up/down buttons eliminated a physical b In the last few years, touchscreens have redefined the way consumers interact. Removing the clunky joystick or up/down buttons eliminated a physical barrier to accomplishing tasks. Arguably, it also changed the way we think and feel about an experience. The act of touching a screen directly feels more natural, meaning it is easy, comfortable and suits the user’s context. At CES 2014 there are ... Read More

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ces-engagement-intentional

CES 2014: The Future of Engagement is Intentional

Everywhere we look, brands are launching sensor-enabled products that capture and share data. The interest in products like fitness devices and automo Everywhere we look, brands are launching sensor-enabled products that capture and share data. The interest in products like fitness devices and automobiles with sensors shows that many consumers are starting to care about data almost as much as marketers. We see consumers intentionally sharing or buying products that share data about themselves, with the expectation that they will get value in exc ... Read More

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ces-future-of-engagement

CES: The Future of Engagement is…

Five years ago, the Consumer Electronics Show (CES) was attended primarily by consumer electronics companies. Today, the show is attended by all kinds Five years ago, the Consumer Electronics Show (CES) was attended primarily by consumer electronics companies. Today, the show is attended by all kinds of brands whose businesses are being impacted by the way consumers interact with the latest technologies. Retailers check out the newest device trends. Carriers like T-Mobile make big announcements. Software manufacturers whose platforms deliver ... Read More

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bright-lights-big-ideas

Bright Lights, Big Ideas — Publicis and Rosetta Kick off the New Yea...

Since this is our first post in the new year... Happy New Year! We are kicking off 2014 with many other marketers at CES in Las Vegas this week. Ag Since this is our first post in the new year... Happy New Year! We are kicking off 2014 with many other marketers at CES in Las Vegas this week. Agencies from across Publicis (including Rosetta) will have a significant presence at the event this year, including presentations at the Publicis “Bright Lights, Big Ideas” Conference, lots of high-quality, original and shareable content via daily ... Read More

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key-lessons-new-year

Key Lessons for the New Year

Barclays’ recent announcement that it was laying off 1,700 employees across its branch network due to an increase in 'smartphone based banking' is a Barclays’ recent announcement that it was laying off 1,700 employees across its branch network due to an increase in 'smartphone based banking' is a stark reminder that most industries are struggling to keep up with the accelerating shift toward digital channels. Black Friday this year was disappointing for bricks-and-mortar, while online commerce set new records. As we head into 2014, one thing ... Read More

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fake-it-become-it

Fake It Until You Become It: Lessons From the Healthcare Businesswomen...

As one of the 2 million people who watched the video of Dr. Amy Cuddy’s TEDTalk, I was looking forward to hearing her speak at the 2013 Healthcare B As one of the 2 million people who watched the video of Dr. Amy Cuddy’s TEDTalk, I was looking forward to hearing her speak at the 2013 Healthcare Businesswomen’s Association (HBA) Leadership Conference in Boston. Little did I realize that one of the themes of her presentation would be a key theme of the conference: “Fake it until you become it.” Our bodies can influence our minds: our ... Read More

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online-channel-holiday-readiness

Thinking About Holiday Readiness for Your Online Channel?

As e-commerce continues to widen its reach beyond the traditional browser onto connected devices – smartphones, tablets, laptops – ensuring that y As e-commerce continues to widen its reach beyond the traditional browser onto connected devices – smartphones, tablets, laptops – ensuring that you are ready to handle peak season traffic has become a very important consideration for retailers. It is critical to plan appropriately and ensure that the right parties are involved. In my recent blog posted on Compuware.com I share key insights ... Read More

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restoring-human-touch

Restoring the Human Touch: How to Build Better eDetailing and eSamplin...

Two of the greatest challenges facing pharmaceutical marketers include getting Healthcare Professionals (HCPs) to understand our products and helping Two of the greatest challenges facing pharmaceutical marketers include getting Healthcare Professionals (HCPs) to understand our products and helping them to become comfortable with how they work, so these products become part of their ongoing treatment regimens. For decades, the dynamic duo of detailing and sampling has served that purpose admirably. Due to recent organizational pressures, det ... Read More

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3-percent-conference

Rosetta sponsors #NextTrends with Guy Kawasaki and Ann Mack

Rosetta sponsored a Fireside Chat last week called “What’s Next? Creative Trends + Roles” with Silicon Valley pioneer and author, Guy Kawasaki, Rosetta sponsored a Fireside Chat last week called “What’s Next? Creative Trends + Roles” with Silicon Valley pioneer and author, Guy Kawasaki, and Ann Mack, director of global trendspotting at JWT. The chat was part of The 3% Conference, a 2-day, 400-person event in San Francisco that brought together some of the best marketing minds in the country (female and male) to address the scarcity ... Read More

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pharma-force

2013 PharmaForce Conference: Driving Deeper Customer Engagement

On Tuesday October 22nd I will be participating in the panel, “Creating the Ideal Channel Mix for Increased Customer Engagement,” at the 2013 Phar On Tuesday October 22nd I will be participating in the panel, “Creating the Ideal Channel Mix for Increased Customer Engagement,” at the 2013 PharmaForce Conference in Princeton, New Jersey. I will be joined by three experts from Boehringer Ingelheim, Amgen, and Bristol-Myers Squibb to discuss the importance of driving more effective engagement between Pharma and their unique audiences. I a ... Read More

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designing-perfection

Designing Perfection

How do you measure the success of your designs? I use a fake rock. I carry a bamboo-version of a river stone with me because as far as I’m con How do you measure the success of your designs? I use a fake rock. I carry a bamboo-version of a river stone with me because as far as I’m concerned, its as close as I’ve ever found to perfect design. It sits in every hand I’ve ever handed it to, perfectly. Every angle, every side, no matter how you hold it, its pretty much perfect. Its a rare design that doesn’t matter how you ... Read More

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keys-content-marketing

Keys to Meaningful Content Marketing

Along with my team I recently conducted an analysis of the content strategy of four major retail brands – Staples, Dell, Walmart and Sears. What we Along with my team I recently conducted an analysis of the content strategy of four major retail brands – Staples, Dell, Walmart and Sears. What we found is that even these leading brands haven’t fully integrated a content marketing strategy. Not a single brand we reviewed scored above average overall. There were pockets of excellence and penetration, but on the whole, no brand scored well acr ... Read More

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