Author Bio

James Koenig

Manager | Analytics & Optimization

James is a Manager on Rosetta's Analytics and Optimization team. He creates data-driven solutions that help companies to better understand their online consumer. With deep experience in the retail industry, James has designed several customer acquisition models using multiple data sources to optimize overall program effectiveness. He brings over five years of interactive marketing experience to each client, and follows a focused goal of driving the bottom line.   During his career, James has developed a new customer model which identifies the key acquisition channels, and the efficiency at which they run. Has been primarily used to steer client’s online strategy and marketing growth plan for years.