Steve Gatto Says Focusing on the Moments Will Lead to a Lifetime of Engagement on the 12ahead Blog

Steve Gatto 12ahead

They call them “moments that matter” for a reason – they matter. Rosetta’s Steve Gatto explains that marketers need to focus not on digital vs. physical or channel vs. channel, but on giving customers the exact experience they want during key moments. In his 12ahead.com article, How Focusing on the Moments Will Lead to a Lifetime of Engagement, he highlights recent Rosetta research on the value of customer engagement, and how marketers are using a focus on moments that matter to foster those valuable relationships.

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