Posts tagged: thought leadership
← Older
currents-fda

Risk & Benefit Compliance in a 140-Character World

After issuing guidance on several aspects of social media in the past weeks and months, the FDA recently made two additional announcements that will i After issuing guidance on several aspects of social media in the past weeks and months, the FDA recently made two additional announcements that will impact the way brands go to market digitally. The first covers risk disclosures on character-restricted sites such as Google and Twitter. The second relates to corrections on third-party informational sites. Although all of the FDA’s social media gu ... Read More

+ Share
TLImage_CanadaAntiSpam

Canada’s Anti-Spam Legislation: What Marketers Need to Know

For the purpose of this POV we will focus on email only and it should be made known that this POV is not intended to be legal counsel. Canada’s Ant For the purpose of this POV we will focus on email only and it should be made known that this POV is not intended to be legal counsel. Canada’s Anti-Spam Law (CASL) is a strict law that applies to any message that originates in or goes to a recipient in Canada and encompasses electronic commercial messages (ie, email, SMS, IM, direct social media, and future innovations).   Summary of Highlig ... Read More

+ Share
archetypes

Leveraging Four Distinct Patient Archetypes to Drive Engagement

In the healthcare industry today, patients are empowered. They are more informed than ever before. Recent multi-channel advancements in technology all In the healthcare industry today, patients are empowered. They are more informed than ever before. Recent multi-channel advancements in technology allow patients to know what they want and need, before any interaction with a brand takes place. And while marketers increasingly recognize the necessity and value of patient engagement, they often struggle with how well they know their customers and la ... Read More

+ Share
engagement-tech

Driving Engagement For Technology Brands

As marketers, we frequently have to adapt to industry and customer shifts. This is especially true in the technology sector, where constant innovation As marketers, we frequently have to adapt to industry and customer shifts. This is especially true in the technology sector, where constant innovation is the name of the game. With more empowered customers and other significant disruptions, there is a movement by marketers to be more insightful and to drive deeper engagement with their audiences. In this paper we have outlined best practices for t ... Read More

+ Share
nimble

How to be a Nimble Agency

Jack be nimble. Jack be quick. Jack jump over the candlestick. The old nursery rhyme about Jack is short and without mystery. There is no question Jack be nimble. Jack be quick. Jack jump over the candlestick. The old nursery rhyme about Jack is short and without mystery. There is no question that all Jack needs to do to be successful is simply be nimble, quick and make it over the candlestick without getting his bum singed. In order to thrive, today’s agencies must channel their inner Jack. The variety and depth of data and techn ... Read More

+ Share
content-commerce

The Intersection Of Content And Commerce: A Connector For The Empowere...

Consumer demand has changed dramatically in today’s omni-channel digital marketplace. Empowered consumers require compelling experiences that blend Consumer demand has changed dramatically in today’s omni-channel digital marketplace. Empowered consumers require compelling experiences that blend inspiration, education, sharing and shopping with a consistent message that builds customer loyalty. Real-time, agile engagement is critical, driving the demand for web content management and commerce systems to interact seamlessly with the consumer ... Read More

+ Share
anna-karenina-engagement

Applying Anna Karenina to Customer Engagement

“Happy families are all alike; every unhappy family is unhappy in its own way.” —Leo Tolstoy Have you heard of the Anna Karenina principle? In “Happy families are all alike; every unhappy family is unhappy in its own way.” —Leo Tolstoy Have you heard of the Anna Karenina principle? In essence, it states that a successful endeavor is one where several key aspects all happen right and come together—and that deficiencies in each of these have been avoided. I don't buy that the principle is applicable in every possible situation ... Read More

+ Share
agency-report

Agency Report 2014 Index

Agency Report is Advertising Age's annual ranking and analysis of advertising and marketing-services agencies. The report includes rankings based on Agency Report is Advertising Age's annual ranking and analysis of advertising and marketing-services agencies. The report includes rankings based on U.S. and worldwide revenue. Portions of Agency Report 2014 appeared in Ad Age's print edition (April 28, 2014). The full Agency Report is available exclusively online to Ad Age DataCenter subscribers. This expanded online version includes Agency F ... Read More

+ Share
six-disruptors

The Six Disruptors – How to Recognise and Learn From Them

Disruption is becoming increasingly important in business. It is changing how we think, behave, do business, learn and go about our day-to-day-lives. Disruption is becoming increasingly important in business. It is changing how we think, behave, do business, learn and go about our day-to-day-lives. Not every emerging technology will transform the business or social landscape, but there are some that have the potential to disrupt the status quo and alter the way people live and work. Everything in today’s world has changed, except the way w ... Read More

+ Share
mobile-messaging

Email messages need to be immediately meaningful for mobile users

With more emails being opened on mobile, not only should they be formatted for smaller screens, but messaging needs to be to the point and action-orie With more emails being opened on mobile, not only should they be formatted for smaller screens, but messaging needs to be to the point and action-oriented. The key to success is not just making a message fully viewable, but ensuring the most important content elements are easily accessible and actionable. “When creating email with mobile users in mind, designers should think in terms of li ... Read More

+ Share
patient-ad

Unlocking and Activating Patient Adherence Through Personalization

Two of the more significant components of the Affordable Care Act are (1) the penalty against hospitals for patients readmitted within a month for som Two of the more significant components of the Affordable Care Act are (1) the penalty against hospitals for patients readmitted within a month for something that should have been dealt with on the initial visit and (2) the redistribution of higher Medicare payments (in effect, a raise) to the hospitals that are delivering better care. The independent Medicare Payment Advisory Commission estimate ... Read More

+ Share
viewability

Readers: Viewability will revolutionize ad buys

As several recent studies have shown, online advertising remains fraught with fraud and incapable of fully delivering on promises to clients. Media As several recent studies have shown, online advertising remains fraught with fraud and incapable of fully delivering on promises to clients. Media people have long expressed a desire for more accountability from sites that display these ads, and perhaps that day is nearing. Media buyers say the Media Rating Council’s recent decision to allow viewability to be used as currency for online m ... Read More

+ Share