Posts tagged: thought leadership
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Rosetta Consulting Economics of Engagement

The Economics of Engagement: Quantifying the Link Between Engagement a...

Engagement is complex. It can be difficult to measure, a challenge to track, and financially minded executives may be skeptical about the likelihood o Engagement is complex. It can be difficult to measure, a challenge to track, and financially minded executives may be skeptical about the likelihood of it translating into concrete business value. Like any human relationship, customer engagement depends on building a personal connection with a brand over time. The benefits of this relationship accrue in the long run, but investing in a long-term p ... Read More

currents_SEOPT2

SEO in the Year 2700 Part 2

In my previous article, we examined a world in which artificial intelligence (AI), although not yet smarter than humans, is managing search results; In my previous article, we examined a world in which artificial intelligence (AI), although not yet smarter than humans, is managing search results; customers are trading privacy for deeper connectedness; and brands’ SEO rankings vary dramatically by segment. Now, let’s travel beyond the year 2100 to explore how SEO evolves. 85 Years Ahead: SEO in 2100 The turn of the next century: what an ... Read More

SEO in the Year 2700 Part 1

SEO in the Year 2700 Part 1

The Next 35 Years There are hundreds of articles in the digital marketing blogosphere heralding the imminent demise of SEO. Some even claim it’s al The Next 35 Years There are hundreds of articles in the digital marketing blogosphere heralding the imminent demise of SEO. Some even claim it’s already dead. I must have missed the funeral. The work that goes into successful website optimization has changed so often over the years that if SEO is defined as one set of practices, carved forever in stone tablets, then it has, in fact, died. ... Read More

L2-image

Customer Engagement by the Numbers: Rosetta and L2 Examine the Keys to...

It’s one of the most important questions facing marketers: “How can I forge deep, lasting relationships with my customers that drive bottom-line g It’s one of the most important questions facing marketers: “How can I forge deep, lasting relationships with my customers that drive bottom-line growth?” Customer engagement agency Rosetta and business intelligence service L2, Inc. bring marketers closer to the answer with the release of a new study that examines the key pillars of customer engagement. Developed in conjunction with Rosett ... Read More

currents-ice

Q&A: A First Look at the Rosetta In-Store Customer Engagement Solution

At next week’s Demandware XChange event in Las Vegas, the Rosetta team is unveiling the latest iteration of Rosetta ICE, our In-Store Customer Engag At next week’s Demandware XChange event in Las Vegas, the Rosetta team is unveiling the latest iteration of Rosetta ICE, our In-Store Customer Engagement solution. This new, tablet-based engagement platform creates some really interesting opportunities for store associates to better engage with customers in the retail store environment. Rosetta ICE adds a significant new technology accelerator t ... Read More

150228_B2BMarketer

A Tribute to the Legendary B2B Marketer John Lennon

Marketing Tech News recently featured this piece by Rosetta Europe’s Steve Gatto. The original article can be found here. Time to pay homage to o Marketing Tech News recently featured this piece by Rosetta Europe’s Steve Gatto. The original article can be found here. Time to pay homage to one of the unsung B2B marketers of the ages: John Lennon. Yes, outside of his music hobby, he was quite the digital marketer. He was just before his time, that’s all. In fact, I’d like to think the iconic classic “Revolution” was the anthem f ... Read More

currents-fda

Risk & Benefit Compliance in a 140-Character World

After issuing guidance on several aspects of social media in the past weeks and months, the FDA recently made two additional announcements that will i After issuing guidance on several aspects of social media in the past weeks and months, the FDA recently made two additional announcements that will impact the way brands go to market digitally. The first covers risk disclosures on character-restricted sites such as Google and Twitter. The second relates to corrections on third-party informational sites. Although all of the FDA’s social media gu ... Read More

TLImage_CanadaAntiSpam

Canada’s Anti-Spam Legislation: What Marketers Need to Know

For the purpose of this POV we will focus on email only and it should be made known that this POV is not intended to be legal counsel. Canada’s Ant For the purpose of this POV we will focus on email only and it should be made known that this POV is not intended to be legal counsel. Canada’s Anti-Spam Law (CASL) is a strict law that applies to any message that originates in or goes to a recipient in Canada and encompasses electronic commercial messages (ie, email, SMS, IM, direct social media, and future innovations).   Summary of Highlig ... Read More

archetypes

Leveraging Four Distinct Patient Archetypes to Drive Engagement

In the healthcare industry today, patients are empowered. They are more informed than ever before. Recent multi-channel advancements in technology all In the healthcare industry today, patients are empowered. They are more informed than ever before. Recent multi-channel advancements in technology allow patients to know what they want and need, before any interaction with a brand takes place. And while marketers increasingly recognize the necessity and value of patient engagement, they often struggle with how well they know their customers and la ... Read More

engagement-tech

Driving Engagement For Technology Brands

As marketers, we frequently have to adapt to industry and customer shifts. This is especially true in the technology sector, where constant innovation As marketers, we frequently have to adapt to industry and customer shifts. This is especially true in the technology sector, where constant innovation is the name of the game. With more empowered customers and other significant disruptions, there is a movement by marketers to be more insightful and to drive deeper engagement with their audiences. In this paper we have outlined best practices for t ... Read More

nimble

How to be a Nimble Agency

Jack be nimble. Jack be quick. Jack jump over the candlestick. The old nursery rhyme about Jack is short and without mystery. There is no question Jack be nimble. Jack be quick. Jack jump over the candlestick. The old nursery rhyme about Jack is short and without mystery. There is no question that all Jack needs to do to be successful is simply be nimble, quick and make it over the candlestick without getting his bum singed. In order to thrive, today’s agencies must channel their inner Jack. The variety and depth of data and techn ... Read More

content-commerce

The Intersection Of Content And Commerce: A Connector For The Empowere...

Consumer demand has changed dramatically in today’s omni-channel digital marketplace. Empowered consumers require compelling experiences that blend Consumer demand has changed dramatically in today’s omni-channel digital marketplace. Empowered consumers require compelling experiences that blend inspiration, education, sharing and shopping with a consistent message that builds customer loyalty. Real-time, agile engagement is critical, driving the demand for web content management and commerce systems to interact seamlessly with the consumer ... Read More