Posts tagged: social media
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Currents-Pharma-Content

Diagnosing Content Marketing in the Healthcare World

Social media and digital engagement are inherently tricky for the pharmaceutical industry, even with the recent FDA draft guidance for internet promot Social media and digital engagement are inherently tricky for the pharmaceutical industry, even with the recent FDA draft guidance for internet promotion and social media—especially regarding how drugs should be marketed in the social space. The beauty of adopting a content-focused plan is that it allows Pharma to concentrate their messages on providing value and disseminating information to a h ... Read More

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Currents_HealthCareCertification

Rosetta Becomes the First Digital Agency to Be Certified in Regulatory...

In today’s evolving digital world, it has become more important than ever to have a clear understanding of current regulatory and compliance require In today’s evolving digital world, it has become more important than ever to have a clear understanding of current regulatory and compliance requirements. In the healthcare industry in particular, the stakes are just too high not to get it right. This is why Rosetta recently became the first digital agency to achieve full certification in Internet Promotion and Social Media regulatory compliance ... Read More

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Super Bowl Social Media

Lessons From “Brand Bowl” XLVIII

Now that the biggest game of the season is over and we’ve put away the chip dip, marketers are reflecting on the “brand bowl,” by recalling thei Now that the biggest game of the season is over and we’ve put away the chip dip, marketers are reflecting on the “brand bowl,” by recalling their favorite commercials from Sunday’s game and discussing who made an “Oreo-sized” splash this year. As my party guests watched the game, I, like many marketers, was focused on my second screen (a very well-organized Tweetdeck) watching as br ... Read More

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FDA Interactive Promotional Media Draft Guidance for Healthcare

This week the FDA released some long awaited guidance on Social Media. This is an important step in pharmaceutical brands moving forward in the social This week the FDA released some long awaited guidance on Social Media. This is an important step in pharmaceutical brands moving forward in the social and digital space. For far too long brands have waited on the sidelines fearful of joining a conversation that was already happening. The FDA Interactive Promotional Media Draft Guidance begins to lay the foundation for brands to participate in thes ... Read More

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social-forecast

2014 Social Forecast: Topic Clouds With Lots Of Chatter

While most of the nation was under the frozen grip of the Polar Vortex, the marketing world was being showered with social predictions for 2014. A qui While most of the nation was under the frozen grip of the Polar Vortex, the marketing world was being showered with social predictions for 2014. A quick query of “Social Predictions” produced 7,700 mentions from December 1, 2013, through January 6, 2014. After scouring through these prognostications, two patterns emerged. One was that most predictions included one of these three common ... Read More

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Rosetta sponsors #NextTrends with Guy Kawasaki and Ann Mack

Rosetta sponsored a Fireside Chat last week called “What’s Next? Creative Trends + Roles” with Silicon Valley pioneer and author, Guy Kawasaki, Rosetta sponsored a Fireside Chat last week called “What’s Next? Creative Trends + Roles” with Silicon Valley pioneer and author, Guy Kawasaki, and Ann Mack, director of global trendspotting at JWT. The chat was part of The 3% Conference, a 2-day, 400-person event in San Francisco that brought together some of the best marketing minds in the country (female and male) to address the scarcity ... Read More

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social-commerce

Social Commerce Rises from the Dead

The marriage of e-commerce and social media was heralded a year or so ago as “the next big thing,” and brands like 1-800-Flowers and Levi’s were The marriage of e-commerce and social media was heralded a year or so ago as “the next big thing,” and brands like 1-800-Flowers and Levi’s were lavished with positive press at the time of their social commerce launches. However, the overall results were disappointing, and they were quickly panned by the industry as inefficient. It was believed that social commerce experiences were dead on a ... Read More

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How Kmart Mobilized a Millennials’ Marketing Machine

Millennials are weird. We are Urban Dictionary trolls, meme machines, and lovers of corgis. If a visual activity feed of our brains was on display, a Millennials are weird. We are Urban Dictionary trolls, meme machines, and lovers of corgis. If a visual activity feed of our brains was on display, a scrolling marquee of hashtag punch lines, Nigel Thornberry GIFs and selfies would be speeding by faster than you can say ERMAHGERD. Often we are reprimanded for being as addicted to our smart phones as Gary Busey is to showing off his large teeth. ... Read More

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5 Customer Engagement Lessons from the Presidential Re-election Campai...

This year’s Pubcon was held in New Orleans for the second time since 2005. Pubcon is a combination of search and social media training and holds a r This year’s Pubcon was held in New Orleans for the second time since 2005. Pubcon is a combination of search and social media training and holds a reputation for cutting-edge content. The opening keynote embraced that reputation with strategic insights from the Obama Campaign’s former CTO and Chief Integration and Innovation Officer, Michael Slaby. Here are five take-away lessons from Slaby ... Read More

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twitter-keyword-targeting

Twitter Announces New Keyword Targeting Option

Twitter announced the availability of keyword targeting in its feeds, which will increase the advertiser’s ability to identify and market to users. Twitter announced the availability of keyword targeting in its feeds, which will increase the advertiser’s ability to identify and market to users. This new targeting capability focuses on understanding user intent on Twitter and serves ads that are based on specific keywords within their tweets. Keyword targeting is anticipated to have a profound impact on marketers, as it offers an opportunity ... Read More

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social-search-results

How Your Social Network Impacts Your Search Results

Your social network is influencing your search results… We have all heard that our online activity has an influence on our search experience and Your social network is influencing your search results… We have all heard that our online activity has an influence on our search experience and now Google is making it a little more visible by way of social annotations. Why do we see those little photos of our friends in both paid and organic search results? Search engines determine that their content is most relevant because of cues from pe ... Read More

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brands-ruin-sxsw

Will Brands Ruin the SXSW Experience?

I just spent five days taking in all that SXSW has to offer: inspiring speakers, thought-provoking panels and incredible parties. The event definitely I just spent five days taking in all that SXSW has to offer: inspiring speakers, thought-provoking panels and incredible parties. The event definitely lived up to the hype as the “must attend” interactive conference. So what’s the deal with the fatalistic blog headline? The event is on its 27th year and bigger than ever. This year SXSW officials expected over 300,000 attendees during the wee ... Read More

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