Posts tagged: healthcare
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currents-fda

Risk & Benefit Compliance in a 140-Character World

After issuing guidance on several aspects of social media in the past weeks and months, the FDA recently made two additional announcements that will i After issuing guidance on several aspects of social media in the past weeks and months, the FDA recently made two additional announcements that will impact the way brands go to market digitally. The first covers risk disclosures on character-restricted sites such as Google and Twitter. The second relates to corrections on third-party informational sites. Although all of the FDA’s social media gu ... Read More

patient-ad

Unlocking and Activating Patient Adherence Through Personalization

Two of the more significant components of the Affordable Care Act are (1) the penalty against hospitals for patients readmitted within a month for som Two of the more significant components of the Affordable Care Act are (1) the penalty against hospitals for patients readmitted within a month for something that should have been dealt with on the initial visit and (2) the redistribution of higher Medicare payments (in effect, a raise) to the hospitals that are delivering better care. The independent Medicare Payment Advisory Commission estimate ... Read More

Currents-Pharma-Content

Diagnosing Content Marketing in the Healthcare World

Social media and digital engagement are inherently tricky for the pharmaceutical industry, even with the recent FDA draft guidance for internet promot Social media and digital engagement are inherently tricky for the pharmaceutical industry, even with the recent FDA draft guidance for internet promotion and social media—especially regarding how drugs should be marketed in the social space. The beauty of adopting a content-focused plan is that it allows Pharma to concentrate their messages on providing value and disseminating information to a h ... Read More

Currents_HealthCareCertification

Rosetta Becomes the First Digital Agency to Be Certified in Regulatory...

In today’s evolving digital world, it has become more important than ever to have a clear understanding of current regulatory and compliance require In today’s evolving digital world, it has become more important than ever to have a clear understanding of current regulatory and compliance requirements. In the healthcare industry in particular, the stakes are just too high not to get it right. This is why Rosetta recently became the first digital agency to achieve full certification in Internet Promotion and Social Media regulatory compliance ... Read More

Currents_RWDHealthcare

Responsive Design in the Healthcare Industry

The latest advance in web design sweeping the Internet is moving into the healthcare/pharma space. Responsive web design (RWD) is a web design and dev The latest advance in web design sweeping the Internet is moving into the healthcare/pharma space. Responsive web design (RWD) is a web design and development method that enables a Web site to respond to a user’s screen size and orientation as well as to provide an optimal viewing experience. Major brands everywhere have been embracing the trend in order to meet the rise of viewership on mobile ... Read More

fda-draft-guidance

FDA Interactive Promotional Media Draft Guidance for Healthcare

This week the FDA released some long awaited guidance on Social Media. This is an important step in pharmaceutical brands moving forward in the social This week the FDA released some long awaited guidance on Social Media. This is an important step in pharmaceutical brands moving forward in the social and digital space. For far too long brands have waited on the sidelines fearful of joining a conversation that was already happening. The FDA Interactive Promotional Media Draft Guidance begins to lay the foundation for brands to participate in thes ... Read More

fake-it-become-it

Fake It Until You Become It: Lessons From the Healthcare Businesswomen...

As one of the 2 million people who watched the video of Dr. Amy Cuddy’s TEDTalk, I was looking forward to hearing her speak at the 2013 Healthcare B As one of the 2 million people who watched the video of Dr. Amy Cuddy’s TEDTalk, I was looking forward to hearing her speak at the 2013 Healthcare Businesswomen’s Association (HBA) Leadership Conference in Boston. Little did I realize that one of the themes of her presentation would be a key theme of the conference: “Fake it until you become it.” Our bodies can influence our minds: our ... Read More

restoring-human-touch

Restoring the Human Touch: How to Build Better eDetailing and eSamplin...

Two of the greatest challenges facing pharmaceutical marketers include getting Healthcare Professionals (HCPs) to understand our products and helping Two of the greatest challenges facing pharmaceutical marketers include getting Healthcare Professionals (HCPs) to understand our products and helping them to become comfortable with how they work, so these products become part of their ongoing treatment regimens. For decades, the dynamic duo of detailing and sampling has served that purpose admirably. Due to recent organizational pressures, det ... Read More

pharma-force

2013 PharmaForce Conference: Driving Deeper Customer Engagement

On Tuesday October 22nd I will be participating in the panel, “Creating the Ideal Channel Mix for Increased Customer Engagement,” at the 2013 Phar On Tuesday October 22nd I will be participating in the panel, “Creating the Ideal Channel Mix for Increased Customer Engagement,” at the 2013 PharmaForce Conference in Princeton, New Jersey. I will be joined by three experts from Boehringer Ingelheim, Amgen, and Bristol-Myers Squibb to discuss the importance of driving more effective engagement between Pharma and their unique audiences. I a ... Read More

healthcare-content-marketing

Diagnosing Content Marketing in the Healthcare World

Everyone's talking about content being king and brands as publishers but in the world of healthcare this can be a slippery slope. We've taken some tim Everyone's talking about content being king and brands as publishers but in the world of healthcare this can be a slippery slope. We've taken some time to diagnose content marketing for healthcare in our recent blog post for PharmaLive. Rosetta Director of Social Media Marketing Renee Alexander examines the ins and outs of content marketing for healthcare and outlines some approaches that could he ... Read More

aging-boomer

The Aging Boomer Generation’s Implications for Pharma

What does an aging boomer population mean for healthcare and in particular pharmaceutical manufacturers?  With the first boomers turning 65 in 2011, What does an aging boomer population mean for healthcare and in particular pharmaceutical manufacturers?  With the first boomers turning 65 in 2011, we are set to see an unprecedented demand on the delivery of healthcare and aging-related services. Unlike boomers’ parents, this generation will demand a more transformative approach to healthcare. With patients taking a more proactive role in the ... Read More

leveraging-branded-keywords

Leveraging Branded Keywords on Branded Pharma Sites

A branded pharma or healthcare website will generally rank well for branded keywords, since the domain name of the site is usually the same as brand n A branded pharma or healthcare website will generally rank well for branded keywords, since the domain name of the site is usually the same as brand name. But online healthcare marketers must still focus on optimizing for your top branded terms, since there will be other sites vying for top rankings for your pharma brand name. Don’t assume you’ll rank #1 for branded keywords without putting fo ... Read More