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How Kmart Mobilized a Millennials’ Marketing Machine

Millennials are weird. We are Urban Dictionary trolls, meme machines, and lovers of corgis. If a visual activity feed of our brains was on display, a Millennials are weird. We are Urban Dictionary trolls, meme machines, and lovers of corgis. If a visual activity feed of our brains was on display, a scrolling marquee of hashtag punch lines, Nigel Thornberry GIFs and selfies would be speeding by faster than you can say ERMAHGERD. Often we are reprimanded for being as addicted to our smart phones as Gary Busey is to showing off his large teeth. ... Read More

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backasting

Backcasting – Predicting the Future of Marketing

I recently had the pleasure of attending a Silicon Valley marketing innovation event called “EVOKE.” During this meeting, we had a facilitated ses I recently had the pleasure of attending a Silicon Valley marketing innovation event called “EVOKE.” During this meeting, we had a facilitated session on a strategy technique called “backcasting.” In this exercise, we were asked to envision our lives and environment in the future and then rewind to look at the things we had learned on our journey to this future state. The goal was to think ... Read More

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5 Customer Engagement Lessons from the Presidential Re-election Campai...

This year’s Pubcon was held in New Orleans for the second time since 2005. Pubcon is a combination of search and social media training and holds a r This year’s Pubcon was held in New Orleans for the second time since 2005. Pubcon is a combination of search and social media training and holds a reputation for cutting-edge content. The opening keynote embraced that reputation with strategic insights from the Obama Campaign’s former CTO and Chief Integration and Innovation Officer, Michael Slaby. Here are five take-away lessons from Slaby ... Read More

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twitter-keyword-targeting

Twitter Announces New Keyword Targeting Option

Twitter announced the availability of keyword targeting in its feeds, which will increase the advertiser’s ability to identify and market to users. Twitter announced the availability of keyword targeting in its feeds, which will increase the advertiser’s ability to identify and market to users. This new targeting capability focuses on understanding user intent on Twitter and serves ads that are based on specific keywords within their tweets. Keyword targeting is anticipated to have a profound impact on marketers, as it offers an opportunity ... Read More

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l2r-management

Lead to Revenue Management

The Digital Marketing landscape is never in short supply of new buzzwords and proclaimed game-changers. Over the past few years B2B marketers have see The Digital Marketing landscape is never in short supply of new buzzwords and proclaimed game-changers. Over the past few years B2B marketers have seen more than their fair share of these, particularly for a landscape that has traditionally been satisfied to stay the course while the B2C space blazed new paths. But the landscape has changed. B2B marketers are leveraging customer insights, developi ... Read More

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women-helping-women

Rosetta Culture: Women Helping Women with CMO Riddi Kline

If you’ve been keeping up with current events, you may have noticed quite a bit of buzz around some high profile women in the workplace. From the co If you’ve been keeping up with current events, you may have noticed quite a bit of buzz around some high profile women in the workplace. From the controversy surrounding Marissa Mayer’s decision to eliminate Yahoo’s work-from-home policy to Sheryl Sandberg’s latest project, Lean In, the conversation about women and their roles in the office has shifted to the forefront of the conversation. ... Read More

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driving-change-marketplace

Driving Change in Today’s Marketplace

All too often, digital advertising initiatives fall short of delivering on initial business objectives or fail to build on the success of prior initia All too often, digital advertising initiatives fall short of delivering on initial business objectives or fail to build on the success of prior initiatives. As successful senior leaders in the digital marketing environment, we need to be more than just innovative— we need to be seasoned evangelists for change. Without leading broader change, progressive marketers risk not having the proven tr ... Read More

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b2b-fan-club

Building your B2B Fan Club

Most of our clients are continuing to exercise caution with their capital and expense spending.  That seems to be the new normal in today’s economy Most of our clients are continuing to exercise caution with their capital and expense spending.  That seems to be the new normal in today’s economy.  However, within progressive distributors and manufacturers there are some exceptions!  As evidence, nearly two-thirds of B2B marketers plan to increase their digital marketing spending in 2013. <Tweet This> This does not necessarily mean t ... Read More

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ask-rosetta

Ask Rosetta: Integrating Web Content Management and Commerce Platforms

NOTE – “Ask Rosetta” is an ongoing blog series where a member of Rosetta’s team addresses a recent question we’ve encountered frequently in NOTE – “Ask Rosetta” is an ongoing blog series where a member of Rosetta’s team addresses a recent question we’ve encountered frequently in discussions with clients or prospects. Q: How can companies best approach integrating their web content management platform with their commerce platform?   We’ve seen a noticeable uptick in clients inquiring about how they can best integ ... Read More

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content-king-carrier-pigeon

The Rosetta Factor: Could Content Be King AND the Carrier Pigeon?

The consumer has more marketing savvy than you think. In the days of Don Draper, content was something generated solely by media sources, like news The consumer has more marketing savvy than you think. In the days of Don Draper, content was something generated solely by media sources, like newspapers and magazines, but not anymore. Brands are getting in the game. Researchers have filled marketers’ ears with the astounding value of Content Marketing, which has caused eagerly listening brands to become one-stop media shops—ideating, deve ... Read More

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new-rosetta-ceo

Digital Interactive Agency Rosetta Announces New CEO

Today, we are proud to announce that Tom Adamski has been promoted to CEO of Rosetta, the Publicis Groupe customer engagement agency, from his prior p Today, we are proud to announce that Tom Adamski has been promoted to CEO of Rosetta, the Publicis Groupe customer engagement agency, from his prior position as the President and Chief Client Officer. Tom is based in our new San Luis Obispo campus and will continue working with Rosetta’s core executive leadership team. Chris Kuenne, founder of Rosetta, will assume the role of chairman. Both exec ... Read More

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new-slo-office

Rosetta Opens New, Expanded San Luis Obispo Office

I am extremely proud and excited to announce the opening of Rosetta’s new San Luis Obispo office space. Since the joining of Rosetta and Publicis Gr I am extremely proud and excited to announce the opening of Rosetta’s new San Luis Obispo office space. Since the joining of Rosetta and Publicis Groupe in 2011, Rosetta and Publicis have made significant investments in the people, resources and tools that will allow us to build more engaging brand and commerce experiences for our clients. The new San Luis Obispo office will serve as Rosetta’s ... Read More

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