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responsive-now

Responsive Now

The web is a fast paced place, where the landscape changes every second.  Search Engine Watch just published an article I wrote on responsive design, The web is a fast paced place, where the landscape changes every second.  Search Engine Watch just published an article I wrote on responsive design, the rapid growth of front-end frameworks and the pitfalls to be wary of when trying to adopt the momentum of “mobile first” thinking. I invite you to read the article here: http://searchenginewatch.com/article/2276744/Responsive-Now-The-Rise ... Read More

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google-penguin

Did Google Penguin 2.0 Hit Your Site? Rosetta’s Clients Saw a 7% Lif...

What Happened? Google released the next generation of the Penguin algorithm update, Penguin 2.0, on May 22nd, 2013. This update is the fourth iterati What Happened? Google released the next generation of the Penguin algorithm update, Penguin 2.0, on May 22nd, 2013. This update is the fourth iteration of Penguin updates from Google and is aimed to better address webspam in search results. This version of Penguin leverages Google’s next generation of technology against webspam. It is an algorithm update while past Penguin iterations were da ... Read More

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race-to-middle

CMO.com Guest Post: The Race to the Middle

As consumer expectations for seamless experiences increase, the technology and processes used by marketers to meet those expectations are struggling t As consumer expectations for seamless experiences increase, the technology and processes used by marketers to meet those expectations are struggling to catch up. Delivering the relevant, timely, and personalized content consumers expect requires tight integration of customer data, the technology distribution ecosystem, marketing/experience delivery, and analytics. In all of this complexity, the si ... Read More

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evolution-of-marketing

The Evolution of Marketing

The way consumers interact with brands, and ultimately buy, has changed and is constantly evolving. This transformation is powered by three enabling d The way consumers interact with brands, and ultimately buy, has changed and is constantly evolving. This transformation is powered by three enabling dimensions: technology, data availability, and social behavior (the channel of Me and the channel of Us). As a result, Rosetta is leading an emerging set of agencies focused on customer engagement that has started to define itself on the agency landsc ... Read More

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mobile-marketing-mobile-data

Mobile Marketing: How Mobile Data Plays a Critical Role

As the mobile sector has matured, we have become less enamored with the shiny tactics and enabling technologies and more focused on strategies, ecosys As the mobile sector has matured, we have become less enamored with the shiny tactics and enabling technologies and more focused on strategies, ecosystems and nuts-and-bolts of ROI. Nowhere was this more evident than at the recent MMA Forum in NY where the dominant theme across most of the sessions pointed to the critical importance of capturing and leveraging data across platforms to drive action ... Read More

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customer-engagement-survey

Customer Engagement: Take Rosetta’s Business Assessment Survey

Customer Engagement today is not just a buzz phrase – it’s a business imperative. Customers now define not only who they will engage with, but how Customer Engagement today is not just a buzz phrase – it’s a business imperative. Customers now define not only who they will engage with, but how and when it is most opportune for them. To build the most profitable long-term relationships, companies must be equipped to measure every interaction in real time and translate the resulting online and offline “big data” into more accurate insig ... Read More

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rosetta-sponsors-ibm

Rosetta Sponsors IBM Global Smarter Commerce Summit 2013 in Nashville

Once again, Rosetta is the Platinum Sponsor at the IBM Global Smarter Commerce Summit kicking off on May 21st, and ending on the 23rd.  What does tha Once again, Rosetta is the Platinum Sponsor at the IBM Global Smarter Commerce Summit kicking off on May 21st, and ending on the 23rd.  What does that really mean? John Davidson of IBM said it best, “We are stronger as a result of doing work collaboratively with partners like Rosetta.”  The Rosetta and IBM partnership fuels the future of commerce by enabling us to deliver commerce solutions ... Read More

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relavance-big-data

Relevance of Big Data Drives Customer Engagement

Big data provides digital marketers with the ability to target customers—at key moments during their personal-decision journey—with tailored exper Big data provides digital marketers with the ability to target customers—at key moments during their personal-decision journey—with tailored experiences that have been proven, through innumerable transactions, to better engage and convert.  But is that enough to be relevant? A brand that understands the customer’s mindset as he bounces along his unique journey from awareness to advocacy ... Read More

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employee-spotlight-marybeth-okorn

Employee Spotlight: MaryBeth Okorn of Rosetta Cleveland

Name: MaryBeth Okorn Team/Vertical/Spa: Paid, Owned & Earned Media Favorite person(s)/organization(s) to follow on Twitter? @Positivel Name: MaryBeth Okorn Team/Vertical/Spa: Paid, Owned & Earned Media Favorite person(s)/organization(s) to follow on Twitter? @PositivelyCleve @Mashable @Marketingland @DowntownCLE (Check out some of my followers @mbokorn216) How long have you been at Rosetta? 10 months Where did you grow up? Born and raised on the east side of Cleveland. What’s your educational backgro ... Read More

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innitiate-accelerate-innovate

The Initiate, Accelerate, Innovate Approach to Mobile Strategy

INITIATE mobile strategies by leveraging various content platforms based on the consumer, context and constraints. Mobile cannot be an afterthought INITIATE mobile strategies by leveraging various content platforms based on the consumer, context and constraints. Mobile cannot be an afterthought. It is a critical touch point for consumers and business organizations, and brands must agree on the importance and urgency of connected devices. Initiation of a mobile strategy should always begin with thinking about the basics: consumers, context ... Read More

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kmart-mobilized-millenials

How Kmart Mobilized a Millennials’ Marketing Machine

Millennials are weird. We are Urban Dictionary trolls, meme machines, and lovers of corgis. If a visual activity feed of our brains was on display, a Millennials are weird. We are Urban Dictionary trolls, meme machines, and lovers of corgis. If a visual activity feed of our brains was on display, a scrolling marquee of hashtag punch lines, Nigel Thornberry GIFs and selfies would be speeding by faster than you can say ERMAHGERD. Often we are reprimanded for being as addicted to our smart phones as Gary Busey is to showing off his large teeth. ... Read More

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backasting

Backcasting – Predicting the Future of Marketing

I recently had the pleasure of attending a Silicon Valley marketing innovation event called “EVOKE.” During this meeting, we had a facilitated ses I recently had the pleasure of attending a Silicon Valley marketing innovation event called “EVOKE.” During this meeting, we had a facilitated session on a strategy technique called “backcasting.” In this exercise, we were asked to envision our lives and environment in the future and then rewind to look at the things we had learned on our journey to this future state. The goal was to think ... Read More

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