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designing-perfection

Designing Perfection

How do you measure the success of your designs? I use a fake rock. I carry a bamboo-version of a river stone with me because as far as I’m con How do you measure the success of your designs? I use a fake rock. I carry a bamboo-version of a river stone with me because as far as I’m concerned, its as close as I’ve ever found to perfect design. It sits in every hand I’ve ever handed it to, perfectly. Every angle, every side, no matter how you hold it, its pretty much perfect. Its a rare design that doesn’t matter how you ... Read More

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keys-content-marketing

Keys to Meaningful Content Marketing

Along with my team I recently conducted an analysis of the content strategy of four major retail brands – Staples, Dell, Walmart and Sears. What we Along with my team I recently conducted an analysis of the content strategy of four major retail brands – Staples, Dell, Walmart and Sears. What we found is that even these leading brands haven’t fully integrated a content marketing strategy. Not a single brand we reviewed scored above average overall. There were pockets of excellence and penetration, but on the whole, no brand scored well acr ... Read More

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healthcare-content-marketing

Diagnosing Content Marketing in the Healthcare World

Everyone's talking about content being king and brands as publishers but in the world of healthcare this can be a slippery slope. We've taken some tim Everyone's talking about content being king and brands as publishers but in the world of healthcare this can be a slippery slope. We've taken some time to diagnose content marketing for healthcare in our recent blog post for PharmaLive. Rosetta Director of Social Media Marketing Renee Alexander examines the ins and outs of content marketing for healthcare and outlines some approaches that could he ... Read More

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search-not-provided

Is This “The New Normal”: Natural Search + Google = Not Provided

Google has silently been making all searches through their platform secure, thereby not providing keyword-level data to website owners: Basically, thi Google has silently been making all searches through their platform secure, thereby not providing keyword-level data to website owners: Basically, this data has been made invisible, or has it? Google recently changed the landscape of reporting insights from Organic + Paid Media through the Google AdWords interface. Google has reinforced the value of this tool by limiting keyword data that is pa ... Read More

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messaging-frameworks

Messaging Frameworks Made Easy

Content Strategists are often required to develop a Messaging Platform to help the creative team and ensure compelling, on target copy for the client. Content Strategists are often required to develop a Messaging Platform to help the creative team and ensure compelling, on target copy for the client. Messaging Platforms are particularly important when you need to speak to more than one target audience. In a recent article written by Jeannette Tollstrup, senior content strategist at Rosetta, Jeannette uses an email campaign example to discuss ... Read More

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public-utilities

Public Utilities and Digital Experience

Unless you’re living in a cave, chances are you rely on a utility company to keep the lights on and the office cool. So we were a little surprised t Unless you’re living in a cave, chances are you rely on a utility company to keep the lights on and the office cool. So we were a little surprised that some of the bigger names in the energy biz were not taking full advantage of today’s technology to connect with their customers. Rosetta recently assessed the overall digital experience for 20 of the largest public utilities in the U.S. We f ... Read More

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paid-and-organic

Google AdWords Offers Organic + Paid Keyword Insights

Long coveted as the “holy grail” of Search Engine marketing, Organic + Paid keyword level query insights are now available via the Google AdWords Long coveted as the “holy grail” of Search Engine marketing, Organic + Paid keyword level query insights are now available via the Google AdWords interface. This new tool provides search query data when Pay-Per-Click Search (PPC) ads and/or organic listings appear on the Search Engine Results Page (SERP.) While slices of this data were available via various sources in the past, this is the fir ... Read More

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captilize-reading

CASE Study: How Does Capitalization Affect Reading?

When Rosetta’s User Research team presented their usability test findings to a client, one recommendation in particular met with opposition. The tea When Rosetta’s User Research team presented their usability test findings to a client, one recommendation in particular met with opposition. The team recommended that not all titles and text on the site be capitalized, because it makes reading the text more difficult and time consuming. The client argued that this was a real tough-guy brand and text that is all caps sends a real tough-guy messag ... Read More

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site-performance-achilles

Site Performance: The Achilles’ Heel of a Successful Web Launch

Part 1: O Image, Where Art Meets Site Performance Marketers are best known for their creative approach to making a site appealing, beautiful, and wel Part 1: O Image, Where Art Meets Site Performance Marketers are best known for their creative approach to making a site appealing, beautiful, and welcoming to the end user. Let’s face it, who wouldn’t want to enter a site that has a banner graphic that speaks to everything a site can offer in a few simple words? While marketers find themselves wanting to provide a state-of-the-art customer jo ... Read More

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telecoms-changing-relationship

It’s Not You, It’s Me: Telecoms Changing Relationship With Customers

Today’s consumers are accustomed to choice. We can buy one song instead of the whole album. When we need software that can help us accomplish a task Today’s consumers are accustomed to choice. We can buy one song instead of the whole album. When we need software that can help us accomplish a task, we can pick from millions of free or low-cost apps. And we can order any item from a wide range of online sites with just a single click. Now many consumers want to have that same level of flexibility in determining their phone contract details, th ... Read More

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social-commerce

Social Commerce Rises from the Dead

The marriage of e-commerce and social media was heralded a year or so ago as “the next big thing,” and brands like 1-800-Flowers and Levi’s were The marriage of e-commerce and social media was heralded a year or so ago as “the next big thing,” and brands like 1-800-Flowers and Levi’s were lavished with positive press at the time of their social commerce launches. However, the overall results were disappointing, and they were quickly panned by the industry as inefficient. It was believed that social commerce experiences were dead on a ... Read More

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google-quality-score

Google | Quality Score Reporting Change

Upcoming changes to Google’s Quality Score metric will lead to improved transparency, consistency and actionability across Google AdWords accounts. Upcoming changes to Google’s Quality Score metric will lead to improved transparency, consistency and actionability across Google AdWords accounts. The announcement came via the official AdWords Blog on 7/26, with an expected launch date of 7/30. Google was quick to note that this update will have no impact on direct performance or ad-serving; this is a reporting change only. Rosetta is prepared ... Read More

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