Tag Archives: Social Media
1.How Kmart Mobilized a Millennials’ Marketing Machine
Learn how companies like K-Mart are using marketing strategies that include humor, clever copy and easily shareable content to capture the attention of the millennial generation. Rosetta reviews how media marketing can make for a memorable campaign. Read More
2.Amex Leads the Way in Social Media Innovation
Learn more about how American Express has transformed their B2B marketing efforts by integrating social platform into their customer marketing strategy. Amex is leading the way in social media innovation. Read More
3.Is the Facebook Exchange Right for You?
Considering Facebook Exchange (FBX) ads as part of your social media marketing plan? Find out what kind of data to look at to evaluate your paid social media efforts. Read More
4.Why Becoming A Social Business Encourages Innovation
At our recent Marketing Innovation Forum, Forrester’s Peter Burris illustrated the changing tech buyer’s journey and what that means for marketers. Following his presentation, I sat on a panel where I emphasized the importance of … Read More
5.An Open Letter to Grads
Oh the places you’ll go indeed…Assuming you don’t showcase all the places you’ve been and things you’ve done for future employers, supervisors, colleagues and clients to see. There are so many things I love about … Read More