Tag Archives: Interactive Marketing
1.G’Day, Grant McDougall, Rosetta’s Technology & Telecommunications Managing Partner
It’s only been a few weeks, and already there’s a great buzz about Rosetta’s new Managing Partner of our Technology & Telecommunications Practice, digital marketing veteran Grant McDougall. Joining the Rosetta team from WPP and … Read More
2.Cracking the Big Idea. A Marketing Brainteaser.
Three marketers are standing on the side of a fast-moving creek they’ve been instructed to dam using only the materials lying around them. High above them is a big boulder lodged in the hillside. At … Read More
3.What I learned from my first trip to SXSW
“So how was SXSW?” That is the first question I received from people when I returned from Austin. My response was, “Amazing. Way bigger, and more inspirational than I could have imagined.” SXSW has been … Read More
4.Google’s +1 Button – What Does it Mean for Paid and Earned Media?
Google has grown as a marketing company over the past years, reaching a dominant position in search as the most used search engine in the world, according to Hitwise and comScore. Now it wants to … Read More
5.Rewarding Partnerships and the Hardware Earned
I have to admit something. I like awards. I like winning them. I like displaying them. But most of all, I like sharing them with clients, and here’s why: Awards are important. They’re external validation … Read More