Tag Archives: Healthcare
1.The Aging Boomer Generation’s Implications for Pharma
Learn more about the changes needed in Pharma and healthcare digital marketing to help meet the demands of baby boomers. Effective healthcare marketing strategies must incorporate social media and new technology to reach this generation. Read More
2.Leveraging Branded Keywords on Branded Pharma Sites
Review tips for healthcare marketers on using branded and non-branded keywords on healthcare websites. Effective marketing strategies should optimize first for unbranded keywords, while including brand and generic names as secondary keywords. Read More
3.Supreme Court Ruling on Healthcare Reform Offers Clarity to States and Insurers Alike
The Supreme Court upheld the Patient Protection American Care Act (ACA), including the controversial individual mandate that requires all Americans to have health insurance. By upholding the law, nearly 30 million uninsured Americans will gain access to health insurance… Read More
4.Women in the Workplace: Finding the Right Balance
For their March issue, Med Ad News asked 10 women executives from top healthcare advertising agencies to share insights about their careers, what’s kept them engaged, and how they juggle work and family. In the … Read More
5.Rosetta Events: March 2012 Preview
Rounding out the first quarter of 2012, you’ll find our Rosetta team at the following industry events. You can always go to Rosetta’s Events Calendar to learn more about where we’ll be in the … Read More