Tag Archives: Content

1.The Rosetta Factor: Could Content Be King AND the Carrier Pigeon?

April 24th 2013, written by Melissa Pardo

Learn how to use content marketing as a medium to spread your message, improve customer engagement and support your brand strategy. Marketers need to focus on a quality content strategy instead of just producing content to say you have it. Read More

Permalink: http://currents.rosetta.com/index.php/2013/04/the-rosetta-factor-could-content-be-king-and-the-carrier-pigeon/

2.The Secret Sauce of Successful Content Marketing Strategy

March 26th 2013, written by Najwa Smith

Consider how your content elevates your brand and marketing strategy. Rosetta’s Najwa Smith shares the secrets to effective content marketing, including publishing content in numerous formats across many platforms. Read More

Permalink: http://currents.rosetta.com/index.php/2013/03/the-secret-sauce-of-successful-content-marketing-strategy/

3.The Role of Metadata and Taxonomy in Content Strategy

March 5th 2013, written by Najwa Smith

Keep metadata and taxonomy in mind as you structure your content strategy. Using these effectively will ensure that your content marketing efforts are searchable and offer the user a relevant and intuitive search experience. Read More

Permalink: http://currents.rosetta.com/index.php/2013/03/the-role-of-metadata-and-taxonomy-in-content-strategy/

4.Content Marketing Makes Its Mark

February 5th 2013, written by Najwa Smith

Discover the differences between content marketing and content strategy. As SEO content marketing emerges as a new web discipline, learn the history and framework and how to use it in your SEO strategy. Read More

Permalink: http://currents.rosetta.com/index.php/2013/02/content-marketing-makes-its-mark/

5.About Content Strategy

December 12th 2012, written by Najwa Smith

So what is Content Strategy? Not sure? Well you’re not alone and I’ll bet you’ll get at least five different answers if you start asking around. So what gives? Read More

Permalink: http://currents.rosetta.com/index.php/2012/12/about-content-strategy/