Tag Archives: Big Data

1.Correcting Omni-Channel Retailing Misconceptions

If you’re a retailer, you likely are feeling a bit deafened by all of the noise about omni-channel retailing. And, if you are just returning from Shop.org like me, it was something that neither you … Read More

Permalink: http://currents.rosetta.com/index.php/2012/09/correcting-omni-channel-retailing-misconceptions/

2.The What and Why of Big Data

Big data is a term that we hear constantly in both the professional and general media. But what does this mean and why is it important to marketers? First my definition: Big Data is defined … Read More

Permalink: http://currents.rosetta.com/index.php/2012/06/the-what-and-why-of-big-data/