Typically, analysts thrive on seeing increasing trend lines on a graph. Whether it is revenue or click-through rate — it means the team is doing something right. Unfortunately, one increasing trend seen in the organic search world is nothing to smile at. “Not provided” search terms are growing since the Google announcement in October 2011 stated that for “logged-in” users, the search term used to generate an organic search visit would not be available to analytic reporting tools. Read More
I recently had the opportunity to speak at the 2013 SES Conference & Expo in New York for a joint presentation with Scott Linzer from Quantcast (one of our agency media partners). The presentation entitled “What’s Missing in Your Performance Strategy?” reviewed the challenges in performance-based media buying and measurement, trends in search and display, how to reach and convert new audiences, understanding trends and insights to make the most of performance marketing solutions, and real-world examples of putting these practices into action.
With strong growth from our existing clients, as well as some substantial new-client wins since January, we’ve been expanding our client leadership team in Rosetta’s San Francisco, San Jose and Los Angeles offices. We are thrilled to have these industry veterans all joining Rosetta as Partners in the Technology and Telecommunications vertical.
- Mike Norris – Leading accounts in San Jose.
- Bill Melton – Leading accounts in Los Angeles.
- Rachel Rapaport – Based in San Francisco, leading retention programs for Rosetta’s West Coast clients.
- Frank Garavaglia – Based in San Francisco, leading project management for Rosetta’s West Coast teams.
We asked the new additions to share a few details about themselves in their own words: Read More
Comparison Shopping Engines are a great way for businesses to connect with potential consumers, but what if you are selling to other businesses? B2B customers are increasingly using the Internet and search engines to find business partners, however, transactions aren’t always as simple as adding an item to a cart and “checking out.” In the B2B ecommerce industry, unique pricing and payment terms, shipping costs and volume discounts make simple plug-and-play comparison shopping programs a difficult advertising vehicle.
Enter Shopping for Suppliers, Google’s first foray in the B2B Shopping Space. This program is designed to make shopping easier for both customers and suppliers by accommodating the unique elements that often accompany a B2B transaction. Currently, the program remains a Beta and is only open to the Electronic Components industry; however, Google notes that more product categories may be available soon. As Google rolls this program out, early adopters may benefit from additional data, experience and optimization that could lead to decreased exposure/visibility for laggard entrants into the space. Read More
The expanding local search space is often confusing and untamable. It encompasses a variety of specialties, including SEO, paid media, social media, mobile, analytics, and relationship management. Despite these challenges, local search is relevant for every brick-and-mortar business, from mom-and-pop shops to industry-leading enterprise companies. Understanding the many nuances within the local search realm is the focus of Advanced Local University, a 2-day conference featuring a panel of the top minds in local search. Rosetta attended the conference in Baltimore to expand our local search expertise and help better position our enterprise-level clients for success in the local spaces they touch. Read More