NOTE – “Ask Rosetta” is an ongoing blog series where a member of Rosetta’s team addresses a recent question we’ve encountered frequently in discussions with clients or prospects.
Q: How can companies best approach integrating their web content management platform with their commerce platform?
We’ve seen a noticeable uptick in clients inquiring about how they can best integrate and leverage their web content management (WCM) system with other products for commerce, analytics and email marketing management.
The demand for WCM and commerce integration in particular, is driven by consumers’ expectations that all elements of their experience, from research to purchase, be seamless. The separation that traditionally existed between IT-led transaction engines and marketing-led content management systems is no longer acceptable; consumers expect knowledge of their past behavior will drive their future content experiences, personalizing and tailoring it to them. Read More
The consumer has more marketing savvy than you think.
In the days of Don Draper, content was something generated solely by media sources, like newspapers and magazines, but not anymore. Brands are getting in the game. Researchers have filled marketers’ ears with the astounding value of Content Marketing, which has caused eagerly listening brands to become one-stop media shops—ideating, developing, publishing and syndicating their own content. Companies are seeding brand-rich media with target consumers in hopes of generating higher awareness, engagement, clicks, leads, shares, chatter, etc. As a PR professional turned social-media geek, I find this strategy all kinds of word-of-mouth yummy; however, somewhere along the path to developing this multifaceted content, some marketers have failed to realize that the strategy is not the content. Rather, the content is a medium for the brand strategy. <Tweet This> Read More
Today, we are proud to announce that Tom Adamski has been promoted to CEO of Rosetta, the Publicis Groupe customer engagement agency, from his prior position as the President and Chief Client Officer. Tom is based in our new San Luis Obispo campus and will continue working with Rosetta’s core executive leadership team. Chris Kuenne, founder of Rosetta, will assume the role of chairman. Both executives will report to Jean-Yves Naouri, Chief Operating Office of Publicis Groupe. Read More
I am extremely proud and excited to announce the opening of Rosetta’s new San Luis Obispo office space. Since the joining of Rosetta and Publicis Groupe in 2011, Rosetta and Publicis have made significant investments in the people, resources and tools that will allow us to build more engaging brand and commerce experiences for our clients. The new San Luis Obispo office will serve as Rosetta’s West Coast headquarters and as a hub for technology, commerce and innovation. Read More
The ongoing shift of audiences from desktop to mobile has presented a new set of challenges for publishers and brands. How can publishers and brands monetize this fickle mobile audience while respecting the constraints and sensitivities of the channel?
Publishers and platforms such as Facebook have been carefully testing these waters by opting, initially, to largely ignore overt conventional monetization strategies. They have emphasized a “mobile first” or user-centric approach over quick-win monetization strategies with the hopes of developing a lasting and trusted relationship with their users. Read More