At Rosetta, we are focused on developing successful multi-channel marketing strategies for our clients that drive material business impact. We recently shared some of our insights at a Medical Marketing and Media (MM&M) Roundtable; discussing the key drivers for building a successful brand. As an agency with expertise in the healthcare industry, we hope by sharing our insights we can help marketers navigate the evolving landscape.
The MM&M Roundtable brought together a group of industry leaders to discuss the role of multi-channel marketing in healthcare. Moderated by James Chase, Editor-in-Chief of MM&M, the roundtable participants’ deep industry knowledge spurred lively conversation about the best practices for driving powerful engagement between healthcare marketers and their audience through multi-channel marketing. Read More
The holiday season has come earlier and earlier every year. This year just after Halloween the Christmas decorations were up. However, in the search marketing world it really doesn’t kick off until Thanksgiving, Black Friday, and Cyber Monday hit. This year was no different. ComScore reported a 26% year over year growth in Black Friday sales. Our paid media team members worked around the clock to support our retail clients, and it was an exciting ride. These early days of the digital holiday typically can forecast what we can expect from the coming weeks. Here are 3 key takeaways from the first few days, and what it could mean for the rest of the season: Read More
We asked our Rosetta family to share, in one word, what they’re most thankful for this holiday and be it bacon or happiness (is there a difference?), this word cloud of gratitude reflects what we are grateful for. With hundreds of responses collected and a few questioned (trolls, really?) it was no surprise that family, health and love were the most shared things we will reflect on this Thanksgiving. What are you most thankful for?
Wishing you and your family a very Happy Thanksgiving.
Innovation, adaptation and foresight are critical for any marketers’ success in the ever-changing and ever-connected online experience. A character central to the online marketing innovation narrative is Google. Always striving to enhance the quality of the search engine experience, Google continually updates and unveils new features such as Google Instant, Google Preview, Local Places, universal search results, etc. The Result: Assumptions that may have founded a search marketing strategy three months ago are no longer relevant.
To ensure Rosetta is staying at the forefront of search marketing innovation and not a spectator on the sidelines, we are conducting ongoing studies through our Cleveland usability lab, including the use of eye-tracking, to better understand how users interact with features such as Google Instant and Preview. Our most recent test sought to better understand how those experiences impacted search strategy assumptions. Read More
As retailers enter the holiday season, traditional strategies to drive sales and increase market share continue to be used. These include promotions, discounting and special sale days, to name a few. For those retailers who rely on their ecommerce sites to drive revenue, the use of free or discounted shipping is an increasingly effective tool. So how can retailers determine how, when and to whom to offer free shipping, while at the same time staying profitable by increasing revenue, trimming costs and delivering great customer service? Read More