Among the lake trips, BBQs and other summertime festivities you can find the Rosetta team at a few industry events this July.
Microsoft Worldwide Partner Conference | Toronto, ON | July 8–12, 2012
The Microsoft Worldwide Partner Conference (WPC) is a great opportunity for Microsoft partners to create connections, deliver insight, and build business. As an end-to-end digital marketing solutions provider, our team will join other attendees to collaborate on the latest Microsoft programs, strategies and cutting-edge technologies, while meeting Microsoft team members, clients and other partners from around the world. Read More
Yesterday the Supreme Court upheld the Patient Protection American Care Act (ACA), including the controversial individual mandate that requires all Americans to have health insurance. By upholding the law, nearly 30 million uninsured Americans will gain access to health insurance through state run insurance exchanges. Under the law, by 2014 each state will be required to build and implement consumer-facing eCommerce platforms or Health Insurance Exchanges (HIX), for qualifying individuals to purchase their insurance. Put simply, the exchanges are an online marketplace for consumers to shop for individual insurance by comparing and purchasing plans from different health insurance carriers.
What this ruling means for States. Now that the ruling has been handed down, states need to act quickly to ensure they are compliant with the mandate to meet the 2013 and 2014 deadlines. Read More
Big data is a term that we hear constantly in both the professional and general media. But what does this mean and why is it important to marketers? First my definition: Big Data is defined by the volume, variety and velocity of the available data to drive some form of business value (alliteration on purpose). A more detailed definition from Wikibon (a community of technologists):
Underlying every business analytics practice is data. Traditionally, this means structured data created and stored by enterprises themselves, such as customer data housed in CRM applications, operational data stored in ERP systems or financial data tallied in accounting databases. But the volume and type of data now available to enterprises — and the need to analyze it in near-real time for maximum business value — is growing rapidly thanks to the popularity of social media and networking services like Facebook and Twitter, data-generating censored and networked devices, both machine- and human-generated online transactions, and other sources of unstructured and semi-structured data. We call this Big Data. Read More