Paid, Owned & Earned Media
Favorite person(s)/organization(s) to follow on Twitter?
@PositivelyCleve @Mashable @Marketingland @DowntownCLE (Check out some of my followers @mbokorn216)
How long have you been at Rosetta?
Where did you grow up?
Born and raised on the east side of Cleveland.
What’s your educational background? Favorite college memory?
In May of 2012, I graduated from the University of Dayton with a degree in Business Marketing and a minor in Communications. My fondest memories at UD include hanging on friends’ porches, St. Patrick’s Day festivities, and embracing the welcoming community within the student neighborhood.
What inspired you to enter the world of Marketing?
I switched my area of study freshman year of college when I realized the wealth of knowledge and skills that can be gained through Marketing and applied in any business-related career. Marketing not only perfectly aligns with my personality and goals, but has also opened an abundance of opportunities for my career.
What would be your advice for a College Grad entering the Marketing field?
Don’t pass up the opportunity to try something new, ask questions, set goals, build as many bridges as you can (without burning them), and gain experience early and often.
What does a typical day look like for you at Rosetta?
Within the POEM spa, I’ve taken on the role of a marketing generalist for clients within the financial and retail vertical. As a marketing generalist, I have invested my efforts in becoming an expert in paid and organic search, as well as in being cross-trained in online display. Day-to-day tasks include campaign management, creating client deliverables, and generating overarching strategies for our clients.
What has been your most memorable experience at Rosetta (so far)?
During my time at Rosetta, I’ve met the most diverse and integrated group of talented people that enjoy what they do. My most memorable experiences with the agency include practice-meeting happy hours, where we’re able to celebrate the successes and reflect on the failures from the previous quarter.
What does the One Rosetta model mean to you?
The aspect of the One Rosetta model that most resonates with me is the core list of values our agency holds and consistently conveys. These beliefs range from collaboration to trust, laughter to discovery. They are what define our behavior and culture.
How do you incorporate this model into your day-to-day at Rosetta?
Rosetta’s mission is to build trusted relationships that drive measurable business impact. To incorporate this mission and the overall meaning behind the One Rosetta model, I strive to align Rosetta’s values with my everyday work. By building both internal and external relationships, the opportunity to collaborate and blend our ideas enables a transformation in the unique services we provide.
MaryBeth is one of the first employees to be included as a part of our ongoing employee spotlight feature on Facebook, The Dashboard. As part of our One Rosetta initiatives, we will be choosing participants for The Dashboard from each of Rosetta’s nine locations every month. For more information on this and on ways to nominate someone for The Dashboard, please email Mindi Rosser (Mindi.Rosser@rosetta.com) or Lauren Welch (firstname.lastname@example.org)