With strong growth from our existing clients, as well as some substantial new-client wins since January, we’ve been expanding our client leadership team in Rosetta’s San Francisco, San Jose and Los Angeles offices. We are thrilled to have these industry veterans all joining Rosetta as Partners in the Technology and Telecommunications vertical.
- Mike Norris – Leading accounts in San Jose.
- Bill Melton – Leading accounts in Los Angeles.
- Rachel Rapaport – Based in San Francisco, leading retention programs for Rosetta’s West Coast clients.
- Frank Garavaglia – Based in San Francisco, leading project management for Rosetta’s West Coast teams.
We asked the new additions to share a few details about themselves in their own words:
Meet Mike Norris!
Core Expertise: Business and Marketing Strategy, Social Strategy, Predictive Modeling, Analytics, Integrated Media
Client Experience: Microsoft B2C and B2B, Williams-Sonoma, Pottery Barn, Xerox, Internet2
Your Proudest Work Achievements: Developing the global differential investment strategy for Marketing across social media, global media program development and optimization for Microsoft’s Cloud Power campaign
Business Philosophy: Think of your client’s business as though it was your own <Tweet This>
Biggest Opportunity You See for Tech Marketers Today: Real-time digital customer engagement, seamlessly integrated with a product or service experience
Outside of the Office: Road cycling, alpine skiing, and learning from my toddler
Why You Chose Rosetta: No other agency has both the technological and creative depth and breadth to deliver against the promise of contextually-relevant engagement with consumers.
Meet Bill Melton!
Core Expertise: Multi-channel B2C marketing and advertising for the retail, entertainment and telecommunications industries
Client Experience: Starbucks, Target, T-Mobile, Warner Bros., 20th Century Fox, Walt Disney, Universal Pictures, Activision, THQ, DirectTV
Your Proudest Work Achievements: Concepting, writing and producing a series of interactive shoppable videos for Target’s holiday campaign
Business Philosophy: To be successful, agencies need to consistently look for ways to create value for their clients AND for their customers. <Tweet This>
Biggest Opportunity You See for Tech Marketers Today: Using data-driven consumer insights in combination with technology to create memorable, engaging and personalized experiences that provide measurable value to the end consumer
Outside of the Office: I have a 2-year-old and I go to a lot of parks
Why You Chose Rosetta: I chose Rosetta because I was impressed with the creative, the list of clients and their focus on using insights and data to inform strategy and creative execution.
Meet Rachel Rapaport!
Core Expertise: Relationship Marketing
Client Experience: American Express, IBM, Intuit, Microsoft
Your Proudest Work Achievements: Part of the team that developed Jaguar Cars’ global e-CRM (personalization, e-service, ecommerce) strategy, implementation roadmap, technology partner evaluation, and back-end integration plan
Business Philosophy: “Measure twice, cut once” – Bob Vila
Biggest Opportunity You See for Tech Marketers Today: Technology-enabled experiences that both surprise and delight customers and create irresistible envy among prospects
Outside of the Office: Travel, biking, hiking, scuba, Internet memes
Why You Chose Rosetta I’ve worked at agencies that have great strategy and planning but fall down on execution, and great execution shops that don’t have the strategic talent… I chose Rosetta because it has world-class talent in both; we can execute whatever we can dream up. <Tweet This>
Meet Frank Garavaglia!
Core Expertise: Project Management, e-commerce, payment engines, mobile and social
Client Experience: Microsoft, Sony Computer Entertainment of America, U. S. Air Force, Sprint, Alberto Culver and Genentech
Your Proudest Work Achievements: Replacing the application layer and the web layer of the Electronic Federal Tax Payment System, which processes 90% of the nation’s revenue, while at J P Morgan–all without any downtime or lost payments
Business Philosophy: Keep learning and moving forward <Tweet This>
Biggest Opportunity You See for Tech Marketers Today: With new devices and new technologies, we have to be even more focused on being relevant to customers
Outside of the Office: Distance running, art and playing guitar (badly)
Why You Chose Rosetta: Rosetta’s ability to create experiences that resonate with consumers by leveraging the latest technologies is better than any agency out there.
Welcome to the Rosetta team!
If you’d like to read the full press release announcing our new hires, you can do so here.