The promise of individualized brand experiences is getting closer to the reality of pharmaceutical professional marketing. Pharma manufacturers are adopting tablets as their marketing platform and developing content and functionality to suit. Over time, this channel will not only be the primary delivery vehicle of marketing messages, it will also be the brand servicing hub. Interactions through tablets will offer the closed loop marketing insights that will allow us to tailor not only messaging but overall experience.
For more details on personalized interactions you can read my recent article, Increasing Physician Engagement With More Effective eDetails, in the July issue of PM360.
If you are interested in learning more about how Rosetta makes healthcare brands more personally relevant by combining our technology and consulting capabilities with powerful creative, please email me directly at firstname.lastname@example.org or visit Rosetta.com.