Comparison shopping engines are frequently used by customers in order to make more informed purchase decisions. Google Product Search, also known as Google Shopping, is a search engine that allows shoppers to easily browse products in one place. Customers have the added convenience of comparing product prices, features, etc. from multiple retailers simultaneously. This helps pre-qualify the customer before reaching your eCommerce site, which can increase the likelihood of purchasing a product.
Google Product Search is a leader within shopping comparison engines with approximately 1,055,000 daily visitors. Product search results can be triggered and pulled into Google’s universal search results when a user searches on a product related keyword. To take advantage of this “real estate” it’s beneficial for retailers to create and upload a feed within the Google Merchant Center.
Our Search and Media team recommends following organic and paid search best practices when creating a feed to ensure maximum visibility is achieved in Google’s shopping results. Some of these best practices include:
- Adding keywords to each product title and description
- Including custom attributes
- Adding merchant reviews from sites
- Providing descriptive and comprehensive data
- Utilizing advanced AdWords Grouping attributes
Applying these best practices can enhance existing search visibility when incorporated into a holistic search engine marketing program. It’s important to monitor performance from Google Product Search to refine and adjust as necessary. Product Search will continue to grow as Google looks for new ways to integrate its platforms.
Read more about best practices for Google Product Search on Rosetta.com. Also, thank you to Matt Wilkinson for his assistance.