The answer is, of course, reliant on a multitude of different factors. There are a few studies that have been performed which try to pin the number down to an exact percentage. While all have shown that the first listing is the best performer, there is ongoing debate over exactly how much better it performs compared to those below.
With a constantly-changing search engine landscape, it has become increasingly difficult to predict exact user behavior. For example, if a free listing were to move from the 3rd position on the page to the 1st, this could result in an estimated 20% increase in traffic. Having an understanding of the general click-through rate (CTR) pattern and better recognizing the impact of improved online visibility’ can prepare us for more valuable and transparent discussions with online marketers.
Harnessing and expanding upon the data of credible studies, our team developed an average click-through rate for organic search by position calculation that will allow marketers better understand the impact of organic rankings within a search engine results page (SERP).
Please read our latest study on Rosetta.comand feel free to share your feedback about the article in this post’s comments section for discussion.