Author Bio

Ned Elton

Vertical Lead | Managing Partner, Financial Services

Ned leads the Financial Services vertical for Rosetta. He joined Rosetta in 2001 and has been a key figure in building the Agency's personalized marketing capabilities. His deep content expertise comes from over twenty years running businesses and managing marketing in consumer package goods and financial services. Ned spent 7 years at Procter & Gamble in various marketing capacities most notably as Global Brand Manager for P&G's Snack Food business responsible for implementing global advertising and marketing strategies and as Brand Manager within P&G’s interactive marketing/sales team where he executed their first online promotion (increasing sales versus BAU by 55%!). He was co-founder of N2W Media, an entrepreneurial venture focused on generating trial and awareness for new products on the Internet. Ned also spent three years working for a New York based Investment Bank specializing in deriving investment return from bankrupt and distressed securities. Ned has developed multiple Rosetta best practices while leading the Agency’s largest financial services engagements. He brings a passion for marketing analytics and consumer insights along with deep experience in translating those insights into more effective marketing campaigns. He has applied his content expertise to projects in most financial services product categories including deposit products, lending, investments, small business and credit cards. Ned has an MBA from Northwestern University's Kellogg School of Management and a BA in Economics from Princeton University.