Author Bio

Martin O'Brien


Martin O’Brien is a Partner in Rosetta's Healthcare practice and has over 18 years of strategic leadership experience with a healthcare specialty. He has developed award-winning strategies for many top pharmaceutical and healthcare clients that drive measurable results through integrated marketing programs that acquire, convert, build and retain loyalty. Martin was most recently leading the eight agency consolidation of Home Depot’s CRM and digital strategy that delivered a seamless customer experience across a wide variety of channels including CRM, club, site, social and mobile media.