Formula One teams are the epitome of efficiency and professionalism – fine-tuning every variable in real time for optimal performance. In a recent article in Ad Age, Rosetta’s David Worth, Executive Vice President of Global Strategic Planning, explains how marketers should be using Formula One’s near-obsessive data analysis and optimization techniques in their own outreach efforts.
David argues that customer engagement is not about making a big splash with a campaign, but using deep knowledge of your customer to carefully orchestrate a sequence of lightweight and meaningful experiences for your customer.
Read “What Digital Marketers Can Learn from Formula One Racing” for more insight on how emulating Formula One teams, can help you win with customers.
View the Rosetta Consulting white papers “Customer Engagement from the Marketer’s Perspective” and “Customer Engagement from the Consumer’s Perspective.”