Dos and Don’ts of Becoming a Successful Data-Driven Marketer

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Marketing news site ClickZ recently asked six top agencies to relate their best practices when it comes to data-driven marketing. Rosetta’s Maria DePanfillis, Partner in Analytics & Optimization, shared her thoughts on the importance of good interpretation of your data and the need for supplemental intelligence.

Read “Dos and Don’ts of Becoming a Successful Data-Driven Marketer,” for Maria’s perspective.


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