So far at CES 2015 we have heard a ton about new wearables, smarter and more integrated home automation ecosystems, and automotive brands pushing the limits with autonomous driving technology.
As many different products and environments get smarter, there are inevitable implications for how consumers discover, research and purchase products.
In the SlideShare presentation below, we have highlighted some of the most interesting trends related to digital commerce:
If you missed it, take a look at our Slideshare summary from day 1 – CES 2015: Changing How We Interact with Brands. Remember to follow Rosetta this week at CES via Twitter at @RosettaMktg for ongoing trends and product examples.
View the Rosetta Consulting white papers “Customer Engagement from the Marketer’s Perspective” and “Customer Engagement from the Consumer’s Perspective.”