CES 2015: Changing How We Interact With Brands

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One of the most enjoyable parts of CES each year is stepping back and looking at the big picture. There are thousands of vendors, products and spectators, but there are usually just a handful of pervasive themes that emerge. The first big trend we have observed at CES 2015 is that the new devices, technologies and interfaces unveiled are demonstrating to customers the types of immersive experiences that are now possible. Once customers understand that this level of experience is possible, they will likely come to expect it across the board.

In the SlideShare presentation below, we have highlighted specific ways that innovations in categories like wearables and connected cars are changing consumer behaviors and expectations from all brands they interact with.

Follow Rosetta this week at CES via Twitter at @RosettaMktg or by returning to Currents tomorrow and Thursday for our daily CES posts and SlideShare presentation links.

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