Paul Smith Reminds 12ahead.com Readers that Innovation Isn’t a One-Shot Deal

Digital Retailing

Although it might be nice for marketers to be able to sit back and say, “Phew! I’ve created an innovative commerce system and now I can sit back and relax,” Rosetta’s Paul Smith points out that it’s not that easy. In his 12ahead.com article, Continuous Innovation & Modern Retailing, he notes that successful online retailers are releasing code and adding features hourly – not monthly – and there is no finish line for marketers who want to keep up.

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