Gary Schoch Talks Commerce Platform Optimization on IBM SmarterCommerce Blog

New Role of a Commerce Platform Business Partner

What role should agencies have in helping marketers make the most out of commerce platforms? How can marketers ensure that their business partners have the technology, experience and expertise to manage smooth implementations? Rosetta’s Gary Schoch addresses these issues in The New Role of the Business Partner: Open Platforms and Strong Partnerships Accelerate Marketing Success on the IBM SmarterCommerce blog.

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