Responsive Email Design: The Key to Reaching Your Mobile Customers

Over the last two years, desktop email opens have dropped 44%.  This means if your emails are not optimized for mobile and tablet devices, you are missing out on a large portion of consumer reach.  Most recently, Return Path reported that 43% of emails sent are being opened on a mobile device and Mobile Marketing Association is predicting that by 2015, 54% of emails will be opened on a mobile device.

Yet, according to the 2014 “State of Marketing”, ExactTarget states that despite growing mobile adoption, when asked how often they use mobile Responsive Email Design in emails, 42% of survey respondents said rarely or never.  This leaves a huge opportunity for the creation of more optimized emails.

Read our complete POV on the ins and outs of Responsive Email Design after the jump.

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