Over the last two years, desktop email opens have dropped 44%. This means if your emails are not optimized for mobile and tablet devices, you are missing out on a large portion of consumer reach. Most recently, Return Path reported that 43% of emails sent are being opened on a mobile device and Mobile Marketing Association is predicting that by 2015, 54% of emails will be opened on a mobile device.
Yet, according to the 2014 “State of Marketing”, ExactTarget states that despite growing mobile adoption, when asked how often they use mobile Responsive Email Design in emails, 42% of survey respondents said rarely or never. This leaves a huge opportunity for the creation of more optimized emails.
Read our complete POV on the ins and outs of Responsive Email Design after the jump.