Messaging Frameworks Made Easy

Content Strategists are often required to develop a Messaging Platform to help the creative team and ensure compelling, on target copy for the client.

Messaging Platforms are particularly important when you need to speak to more than one target audience. In a recent article written by Jeannette Tollstrup, senior content strategist at Rosetta, Jeannette uses an email campaign example to discuss how to create and deliver various brand messages while appealing to discreet audience needs across various touch points – from email, to websites, and social media.

We invite you to iMedia.com to check out the article and respond with questions and comments.

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