The way consumers interact with brands, and ultimately buy, has changed and is constantly evolving. This transformation is powered by three enabling dimensions: technology, data availability, and social behavior (the channel of Me and the channel of Us). As a result, Rosetta is leading an emerging set of agencies focused on customer engagement that has started to define itself on the agency landscape.
I recently spoke with DM News for a feature article on “The Evolution of Marketing” where I discuss this shift and our philosophy of Personalized Lifecycle Management.
I invite you to read the article here: