The Role of Metadata and Taxonomy in Content Strategy

Over the last several months, I’ve shared my thoughts on the pillars of effective content strategy in an ongoing series of posts at iMedia Connection.

My latest post peeks under the covers at the roles of metadata and taxonomy in content strategy. In the world of onsite search, these superstars create structure and relevancy from a sea of content. Keeping both metadata and taxonomy in mind for content strategy discussions ensures that we address searchability and the best strategy for a relevant, intuitive and seamless search experience.

Join in the discussion by reading the latest post and feel free to leave comments or questions.

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