This is a record setting election year with the US Presidential candidates each spending over one billion dollars and the Internet is a major battleground. A large sum of investment in advertising, especially digitally, demonstrates a shift in the war for consumers’ votes.
Our team will release a study next Monday that looks at each campaign’s performance across Paid, Owned and Earned Media (POEM) and here is a preview of some of that data in the infographic below. Let us know what you think and if this is what you would have expected. Happy Halloween!
[UPDATE Monday, November 5, 2012] We’ve just released the full study Election 2012 – Insights from the Candidates’ Online Campaigns!