31 October
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October 31, 2012 | By

The Spooky Truth of Obama vs. Romney Online

This is a record setting election year with the US Presidential candidates each spending over one billion dollars and the Internet is a major battleground. A large sum of investment in advertising, especially digitally, demonstrates a shift in the war for consumers’ votes.

Our team will release a study next Monday that looks at each campaign’s performance across Paid, Owned and Earned Media (POEM) and here is a preview of some of that data in the infographic below. Let us know what you think and if this is what you would have expected. Happy Halloween!

[UPDATE Monday, November 5, 2012] We’ve just released the full study Election 2012 – Insights from the Candidates’ Online Campaigns!

Political Infographic – Presidential Online Marketing Efforts

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